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# Matchstick-Holding Business Cards
Lyra Hill Handcrafts Credentials that Double as Storage

By Jason Soy | Published 2012-07-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/lyra-hill
References: [booooooom](http://www.booooooom.com/2012/07/26/lyra-hill/) & [lyrahill](http://lyrahill.com/)

Simply having [personal business cards](https://www.trendhunter.com/trends/businesscardgen) to hand out is no longer enough, you have to think outside the box, just like Lyra Hill. Rather than presenting potential employers and contacts with any run-of-the-mill card, she gives people matchsticks and toothpicks inside an [artful cardboard container](https://www.trendhunter.com/trends/noteanote). Once the container is opened, it reveals Hill’s contact information, demonstrating her abstract thinking in addition to her stellar art skills. If that doesn’t leave an impression on an employer, I don’t know what will.

In addition to being full-time awesome, Lyra Hill runs a blog entitled ‘It’s Always Winter in Space,’ which houses her comics, experimental films and video commentaries about her work. She’s currently based in Chicago, Illinois and frequently gets commissioned to [design posters](https://www.trendhunter.com/trends/better-letter-card-co) and tattoos.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Business Cards:** Creating business cards that incorporate interactive elements to leave a lasting impression.
- **Multifunctional Credentials:** Developing business cards that serve a dual purpose, such as providing storage or holding small items.
- **Artistic Self-promotion:** Using creativity and artistic skills to showcase one's abilities on business cards.

### Sectors Adopting This

- **Design and Printing:** Providing innovative design and printing solutions for personalized and interactive business cards.
- **Stationery and Office Supplies:** Creating unique and multifunctional business card holders and storage solutions.
- **Art and Creative Services:** Offering artistic self-promotion services, including designing and producing visually captivating business cards.

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