# Catnip-Infused Fragrances Lynx with Catnip is a Pet-Friendly Cologne to Please Cats & Owners Alike By Laura McQuarrie | Published 2025-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lynx-with-catnip References: [famouscampaigns](https://www.famouscampaigns.com/2025/03/lynx-launches-catnip-scent-to-win-over-your-date-and-her-cat/?utm_source=rss&utm_medium=rss&utm_campaign=lynx-launches-catnip-scent-to-win-over-your-date-and-her-cat) & [lynxformen](https://www.lynxformen.com/uk/catnip-2025.html)  Ahead of April Fool's Day, Lynx announced Lynx with Catnip, the world's first [body fragrance](https://www.trendhunter.com/trends/eau-de-passion) to attract people and pets alike. Lynx was inspired by a study that reports 60% of cat owners wouldn’t date someone their cat dislikes, and set out to change the dating game by winning over hard-to-please felines first. "With Lynx with Catnip, we’re giving guys an edge," said Caroline Gregory, Global Brand Director, AXE & Lynx, "This idea takes our purpose as a brand and our platform, ‘The Power of a Fragrance,’ to a whole new level.” Touted as a scientifically backed, [pet-friendly cologne](https://www.trendhunter.com/trends/velvetail-perfumes), Lynx with Catnip features nepetalactone, a compound that mimics [feline pheromones](https://www.trendhunter.com/trends/us-by-the-nue-co). On April 1st, brands go big with off-the-wall ideas, launching outlandish products to see how consumers react—sometimes the response is so strong that it turns these prank concepts into real, marketable items. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 98% | Activity: 97% | Freshness: 38% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pet-influenced Product Development:** Products integrating pet-friendly elements like catnip-infused fragrances open doors for items tailored to the needs and preferences of pet lovers. - **Playful Marketing Strategies:** Brands exploring light-hearted or humorous concepts, such as April Fool's launch campaigns, can gauge consumer interest and turn novelty into genuine demand. - **Hybrid Consumer-pet Experiences:** Creating products that simultaneously satisfy both human and pet preferences can redefine market expectations and introduce new lifestyle solutions. ### Industries Being Reshaped - **Fragrance Industry:** The introduction of pet-friendly compounds like nepetalactone represents an innovative crossover opportunity for fragrance developers seeking unique formulations. - **Pet Care Market:** Pet care brands can expand offerings with multi-functional products that cater to the social dynamics between pet owners and their animals. - **Dating Industry:** Understanding the influence of pets in personal relationships allows dating platforms to introduce features that accommodate pet owners' unique compatibility needs. ## Related on Trend Hunter - [Refined Body Spray Scents](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Ultra-Fresh Cosmetic Fragrances](https://www.trendhunter.com/trends/lynx-jungle-fresh.md) - [Gen Z Grooming Products](https://www.trendhunter.com/trends/lynx-sunset-fresh.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md)