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# Festive Holiday Ride Shares
Lyft's 'Merry Mode' Was Available in Washington, D.C

By Ell Smith | Published 2017-12-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/lyfts-merry-mode
References: [psfk](https://www.psfk.com/2017/12/take-a-ride-in-a-holiday-themed-lyft-merry-mode.html) & [lyft](https://www.lyft.com/)

[Lyft's](https://www.trendhunter.com/trends/discounted-rideshare) Merry Mode is helping consumers celebrate the holidays, as the brand partnered with the professional knitter Jesse Hemmons to offer riders a lift they won't soon forget.

Select vehicles have been decked out with holiday accessories, making them appear as festive as possible. Lyft went above and beyond with this [holiday stunt](https://www.trendhunter.com/trends/heartwarming-holiday-initiative), as the interior's of the vehicles were packed with festive costumes and a karaoke machine, so passengers could jam out to their favorite carols during the ride. This activation took place throughout Washington, D.C, and could be booked through selecting the app's 'Merry Mode' button, when confirming a ride.

A portion of the proceeds from the Merry Mode rides will be donated to [Martha's Table](https://www.trendhunter.com/trends/residency-on-marthas-vineyard), a charity and volunteer center.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What Makes This Trend Stand Out

- **Holiday-themed Rideshares:** Companies can capitalize on the holiday season by transforming their vehicles into festive experiences, offering passengers a unique and memorable ride.
- **Branded Collaborations:** Partnerships between rideshare companies and other brands or individuals, such as knitters or musicians, can create innovative and engaging experiences for passengers.
- **Charitable Ride Programs:** Rideshare platforms can integrate charitable initiatives into their services, allowing passengers to contribute to a cause while enjoying their ride.

### Sectors Adopting This

- **Rideshare:** Rideshare companies can take advantage of seasonal events and partner with brands or individuals to create themed rides during holidays.
- **Entertainment:** Entertainment companies can collaborate with rideshare platforms to provide unique experiences for passengers, such as karaoke or live performances during rides.
- **Charity:** Charitable organizations can partner with rideshare companies to launch fundraising campaigns through special ride programs, generating donations for a cause.

## Related on Trend Hunter

- [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md)
- [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md)
- [On-Demand Festive Deliveries](https://www.trendhunter.com/trends/uber-holiday-hub.md)
- [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md)
- [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md)
- [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md)
- [Festive Rideshare Booths](https://www.trendhunter.com/trends/naughty-or-nice-booth.md)
- [Voting Day Rideshare Deals](https://www.trendhunter.com/trends/voting-initiatives.md)
- [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md)