# Musical Car Alarm Stunts This Lyft Grammy Stunt Rigged Five Cars to Play Hit Songs By Joey Haar | Published 2018-01-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lyft-grammy-stunt References: [thenextweb](https://thenextweb.com/cars/2018/01/30/lyft-made-annoying-car-alarms-into-a-slightly-less-annoying-version-of-despacito/) Most of the time, car alarms are an annoyance that contribute to the already pervasive noise pollution on city streets, but this [Lyft](https://www.trendhunter.com/trends/wienermobile-on-lyft) [Grammy](https://www.trendhunter.com/trends/summers-greatest-hits) stunt shows that some car alarms can gather pedestrians rather than shooing them away. On the night of the 2018 Grammy awards, Lyft set up five [specially decked out vehicles](https://www.trendhunter.com/trends/elphaba-tx) in a streetside parking lot in New York City and proceeded to use their alarms to amaze passersby. At first, the cars used for the Lyft Grammy stunt simply blared out standard car alarms, much to the chagrin of the people nearby. However, after a moment, a tune started to make its way through. Thanks to some clever sound programming with the cars' horns and beepers, the five vehicles ultimately played an elaborately composed rendition of 'Despacito'. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 32% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Car Alarms:** Opportunity for car alarm companies to innovate by creating interactive alarms that engage and entertain pedestrians. - **Musical Brand Activations:** Brands can take advantage of music to create memorable and engaging experiences for their target audience. - **Creative Sound Programming:** The use of sound programming in unexpected ways can lead to captivating and attention-grabbing marketing campaigns. ### Industries Being Reshaped - **Automotive:** Automotive companies can explore new possibilities for car alarm technology to offer unique features and improve user experience. - **Event Marketing:** Event marketing agencies can utilize music and interactive experiences to create immersive brand activations that leave a lasting impression. - **Advertising and Marketing:** Innovative sound programming techniques can be incorporated in advertising and marketing campaigns to capture audience attention and enhance brand messages. ## Related on Trend Hunter - [Audio Brand City Cars](https://www.trendhunter.com/trends/toyota-aygo-x-jbl-special-edition.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Music-Supporting Auto Brands](https://www.trendhunter.com/trends/music-will.md) - [Branded EV Karaoke Microphones](https://www.trendhunter.com/trends/tesla-caraokemic.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Singer-Themed Transit Takeovers](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo.md) - [Pampering Rideshade Cars](https://www.trendhunter.com/trends/bliss-x-alto.md)