# Protected Driver Selection Features Lyft Lets Riders Select Who They'd Prefer Their Driver to Be By Kanesa D | Published 2023-09-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lyft-3 References: [them.us](https://www.them.us/story/lyft-women-nonbinary-rider-driver-match-feature) & [lyft](http://lyft.com)  [Lyft](https://www.trendhunter.com/trends/lyft-4) is releasing a new feature that allows passengers to specify whether they'd like a driver who identifies as a woman or nonbinary. Named 'Woman+ Connect,' the feature is intended to provide passengers with a comfortable driving experience by allowing them to choose who is in the vehicle with them. However, passengers aren't guaranteed a driver that fits their criteria - there is still a chance that one can be matched with a man. A similar feature called '[Woman Rider Preference](https://www.trendhunter.com/trends/buick-envision-1)' was launched in 2022 for Australian customers. Currently, 'Women+ Connect' is expected to debut in Chicago, Phoenix, San Diego, and San Jose in the coming weeks. “Lyft is rolling out an inclusive product at a time when so many companies are shying away from explicit inclusion of transgender and non-binary people,” Jay Brown, [Human Rights Campaign’s](https://www.trendhunter.com/trends/willy-chavarria-2) Chief of Staff, stated in a Lyft blog post announcing the news. “Women+ Connect was built with intentionality to make rideshare better for women and non-binary riders. When rideshare is better for these folks, it’s better for everyone.” Image Credit: StoryTime Studio ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 18% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Gender-inclusive Transportation:** Lyft's 'Woman+ Connect' feature allows passengers to choose a driver who identifies as a woman or nonbinary, providing a comfortable and inclusive experience. - **User-driven Driver Selection:** Lyft's new feature allows passengers to specify their preference for a driver's gender, empowering them with the ability to personalize their rideshare experience. - **Inclusive Rideshare Solutions:** Lyft's commitment to explicit inclusion of transgender and non-binary people with the 'Woman+ Connect' feature sets it apart from other companies, making rideshare better for everyone. ### Where This Applies - **Ridesharing:** The 'Woman+ Connect' feature by Lyft represents a disruptive innovation opportunity that can redefine the ridesharing industry with its gender-inclusive approach. - **Transportation:** The user-driven driver selection feature introduced by Lyft has the potential to disrupt the transportation industry by empowering passengers to personalize their travel experiences. - **Inclusion and Diversity:** Lyft's inclusive approach and commitment to explicit inclusion of transgender and non-binary people in ridesharing present an opportunity to disrupt the industry norms and promote diversity and inclusivity. ## Related on Trend Hunter - [Gender-Based Rideshare Features](https://www.trendhunter.com/trends/lyft-4.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md) - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Teen-Safety Rideshare Accounts](https://www.trendhunter.com/trends/lyft-teen-accounts.md) - [Assistance Dog-Focused Rideshares](https://www.trendhunter.com/trends/accommodating-passangers.md) - [Accessible Ride App Safety-Tools](https://www.trendhunter.com/trends/safety-tools-1.md) - [Tow-Truck App Services](https://www.trendhunter.com/trends/lyft-2.md) - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md)