# Power Suit Fashiontography Lydia Hearst Shows You Who's Really Boss By Summer Luu | Published 2010-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lydia-hearst References: [designscene.net](http://www.designscene.net/2010/12/lydia-hearst-andrew-yee.html) & [howtospendit](http://www.howtospendit.com/) Lydia Hearst showcases strikingly fierce looks with dressed-to-kill professional wear that shows you who's really boss. Featured in a shoot for 'How To Spend It,' this top model struts her stuff in [menswear-inspired office wear](https://www.trendhunter.com/trends/the-corporate-edit) including a blazer and trouser combo with subtle feminine accents. With her fiery red hair and crimson lipstick, Lydia Hearst has an overall look that portrays [girl power](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) to the max. **Implications** - Youth consumers are increasingly skeptical of [traditional gender and identity roles](https://www.trendhunter.com/trends/sujitha-shivajothi). Men have begun to incorporate elements of women's fashion into their own and vice versa. Companies should consider the mentality of this consumer group when pitching a product in order to nurture a more meaningful connection. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Gender-bending Style:** Fashion industry can explore gender-fluid designs and marketing strategies to attract youth consumers who are interested in breaking down traditional gender roles and identities. - **Professional Wear for Women:** The fashion industry can cater to the growing demand for women's workwear that is both stylish and professional, with subtle feminine accents. - **Girl Power Fashion:** Designers can incorporate feminist themes into their clothing lines to cater to consumers who resonate with the idea of women empowerment in the workplace. ### Where This Applies - **Fashion:** Designers, brands and retailers can create fashion collections featuring professional wear for women and gender-fluid designs, reflecting the needs and preferences of younger consumers. - **Marketing and Advertising:** Marketing teams can connect with youth consumers by embracing gender-neutral and feminist messaging and imagery, including social media and influencer marketing campaigns. - **Workplace Culture:** Companies can create a more inclusive work environment and promote diversity through promoting and embracing gender-neutral, and gender-fluid fashion and styles for the workplace. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)