# Nature-Based Food Colorants Lycored ResilientRed BF Has Great Stability in Milk and Alt Milks By Michael Hemsworth | Published 2024-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lycored-resilientred-bf References: [foodbev](https://www.foodbev.com/news/lycored-debuts-nature-based-colourant-resilientred-bf-at-ift-first) & [lycored](https://www.lycored.com)  The Lycored ResilientRed BF colorant has been introduced by the brand as a new nature-based solution at the IFT FIRST event taking place in Chicago this week. The lycopene-based colorant is sourced from [tomatoes](https://www.trendhunter.com/trends/windset-farms-1) and is formulated with the growing consumer demand for [clean label products](https://www.trendhunter.com/trends/innophos-versacal-bright) in mind. The colorant is suited for plant-based beverages, ultra-high-temperature (UHT) dairy products, meat alternatives and surimi seafood, and boasts a resilient profile that will perform well under a variety of conditions. The colorant is crafted without the use of palm oil or sugar esters and will thus meet the requirements for products stocked at retailers like [Whole Foods Market](https://www.trendhunter.com/trends/sofrito-cooking-sauces). Head of Global Marketing Caroline Schroeder spoke on the Lycored ResilientRed BF colorant saying, "Consumers everywhere are voicing a clear preference for naturally derived rather than artificial colours and are craving a return to more wholesome foods and beverages. We're excited for customers, scientists and food experts to meet their new best friend – ResilientRed BF – through interactive demonstrations on the IFT FIRST expo floor." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 46% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean-label Ingredients:** As consumers increasingly seek transparency in their food choices, clean-label ingredients like Lycored ResilientRed BF fulfill the demand for natural product formulations. - **Plant-based Innovation:** With the advent of Lycored ResilientRed BF, the market sees an opportunity for more resilient, nature-based colorants suited for plant-based beverages and dairy alternatives. - **Sustainable Food Coloring:** Nature-based colorants derived from sustainable sources, such as lycopene from tomatoes, respond to the call for environmentally friendly food production practices. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is witnessing a shift towards natural, clean-label ingredients to meet consumer demand for healthier products. - **Plant-based Products:** The expanding market for plant-based products finds new opportunities in incorporating resilient and natural colorants tailored for alternative milks and meat substitutes. - **Retail:** Retailers like Whole Foods Market are driving the need for products free from synthetic additives, pushing the food industry towards nature-based solutions. ## Related on Trend Hunter - [Plant-Based Food Coloring Ranges](https://www.trendhunter.com/trends/natural-colors-by-prodalim.md) - [Plant-Based Color Systems](https://www.trendhunter.com/trends/exberry.md) - [Non-GMO-Derived Natural Food Colorants](https://www.trendhunter.com/trends/food-colorant.md) - [Fungal Protein Pigments](https://www.trendhunter.com/trends/michroma.md) - [Vibrant Cultured Food Colorings](https://www.trendhunter.com/trends/natural-food-colors.md) - [Clean Label Food Colorings](https://www.trendhunter.com/trends/sensient-marine-blue-capri.md) - [Sweet Potato Food Colorings](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink.md) - [Oil-Based Food Colorings](https://www.trendhunter.com/trends/exberry-shade-vivid-orange-os.md) - [Concentrated Floral Food Colors](https://www.trendhunter.com/trends/pure-purple-butterfly-pea.md)