# Lychee-Flavored Cookies Lychee Oreo Flavor Has Been Released in Celebration of the Lunar New Year By Ell Smith | Published 2021-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lychee-oreo References: [hypebae](https://hypebae.com/2021/1/oreo-lychee-flavor-lunar-chinese-new-year-release-announcement) & [ebay](https://www.ebay.com/itm/New-Year-Limited-Edition-Oreo-Sandwich-biscuit-Citrus-Lychee-Flavor/133607891084?hash=item1f1ba6a08c:g:hbEAAOSwpL1f5zWS) A [lychee Oreo flavor](https://www.trendhunter.com/trends/coca-cola-oreo-cookie) has been released in celebration of the Lunar New Year. Now, the iconic snack arrives with Lychee-flavored cookies, serving a reddish-pink colorway that makes the treat standout. In between the cookies is the brand's [classic creamy filling](https://www.trendhunter.com/trends/oreo-minis), which hasn't been altered for this particular iteration. In addition to the flavor, Oreo is paying homage to the Lunar New Year by embellishing the treats with a cartoon depiction of a cow, which references the Year of the Ox. Each of the cookies are wrapped inside a gold and red wrapper. The snacks are available for a limited time throughout China, but those overseas are able to order the new Oreo flavor offering online. Image Credit: Sina ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Lychee-flavored Snacks:** There is an opportunity to explore more lychee-flavored snacks and expand the market. - **Commemorative Food Offerings:** Creating limited edition food products to honor certain events or cultures can be a successful business model. - **Online Food Shopping:** Expanding online shopping platforms for food items allows for easier access to limited edition products and wider market reach. ### Sectors Adopting This - **Food & Beverage Manufacturing:** Food & beverage manufacturers can explore new flavors and create unique, limited edition products for special cultural holidays or events. - **E-commerce:** Online retailers can offer exclusive and limited edition food products globally to create a wider market reach and new revenue streams. - **Cultural Celebrations & Festivals:** Cultural events and festivals can use exclusive food offerings to drive interest and revenue while introducing new cultures and traditions to attendees. ## Related on Trend Hunter - [Lunar New Year-Inspired Gelatos](https://www.trendhunter.com/trends/love-gelato.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Celebratory Sandwich Cookies](https://www.trendhunter.com/trends/oreo-chocolate-confetti-cake-cookies.md) - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [Christmasy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-festive-cookies.md) - [Complimentary Springtime Sandwich Cookies](https://www.trendhunter.com/trends/oreo-thins-cherry-blossom-matcha.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Regional Zodiac Treat Boxes](https://www.trendhunter.com/trends/sweet-diplomacy-lunar-new-year-box.md) - [Novel Cookie Products](https://www.trendhunter.com/trends/oreo.md)