# Charitable Luxury Fashion Initiatives LXR Partners with LGBT Youthline on a Special Campaign By Amy Duong | Published 2021-06-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/lxr References: [lxrco](https://lxrco.com/) & [youthline](https://www.youthline.ca/who-we-are/mission-vision-values/) Canadian company [LXR](https://www.trendhunter.com/trends/rental-program) specializes in vintage luxury handbags and most recently, it works in collaboration with [LGBT Youthline](https://www.trendhunter.com/trends/lgbtq-luxury-rewards) to celebrate Pride Month. From June 1st until June 10th, 5% of all purchases made online will be directed to the charitable organization. LXR also launched its Give-Back campaign -- pledging to donate a part of their revenue aid to causes that are close to their heart. The overall mission is to help a variety of local organizations to also play a role to support causes for the environment, for mothers living with cancer, and for the [LGBTQ](https://www.trendhunter.com/trends/2025-pride-campaign)+ community. This recent partnership with LGBT Youthline aids 2SLGBTQ+ youths all across Ontario, providing them support. Notably, LXR has also curated a series of pride bags to further support the initiative during Pride Month. Image Credit: LXR ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Key Themes Behind This Trend - **Charitable Luxury Fashion:** Luxury fashion brands partnering with charitable organizations to support social causes. - **Give-back Campaigns:** Companies pledging to donate a portion of their revenue to causes that align with their values and mission. - **Pride Month Initiatives:** Companies creating special campaigns and products to support the LGBTQ+ community during Pride Month. ### Where This Applies - **Fashion and Luxury Goods:** Fashion brands and luxury goods companies can collaborate with charitable organizations to support social causes, while also gaining positive publicity. - **Retail and E-commerce:** Companies can establish Give-Back campaigns to attract socially-conscious consumers and differentiate themselves from competitors. - **Non-profit and Social Services:** Charitable organizations can partner with fashion brands and luxury goods companies to increase their fundraising efforts and engage with new audiences. ## Related on Trend Hunter - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [2SLGBTQIA+ Youth-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/pflag-canada.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [LGBTQ+ Business-Supporting Programs](https://www.trendhunter.com/trends/lgbtq-luxury-rewards.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [LGBTQI+-Supporting Furniture Brand Partnerships](https://www.trendhunter.com/trends/rainbow-railroad.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)