# Utilitarian Technical Sneakers adidas and White Mountaineering Unveil a New Set of LXCON Shoes By Amy Duong | Published 2020-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lxcon References: [hypebeast](https://hypebeast.com/2020/1/adidas-originals-white-mountaineering-lxcon-ss-20-release-info) Japanese menswear brand [White Mountaineering](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) works in collaboration with adidas Originals on a new set of LXCON sneaker designs for the Spring/Summer 2020 season. The new update delivers from an angle that explores both technical and utilitarian design aspects. There are high-performing textiles that perfectly blend elements of outerwear and urban design. The lacing system is captivating as it stands out against the knitted uppers. Additionally, [adidas'](https://www.trendhunter.com/trends/adistar-cushion-3) adiPRENE technology is informed in the shoe in order to deliver a shock impact for performance and ultra comfort. Across the fabric paneling, there are some bold branding details and the two colorway options include [earthy hues](https://www.trendhunter.com/trends/xalp-suede-1). The first features black, blue, and white colors as the second features orange, brown, and khaki green colors. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 96% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Utilitarian Design:** The collaboration between adidas and White Mountaineering showcases the trend of utilitarian design in sneakers, blending elements of outerwear and urban design. - **Technical Textiles:** The LXCON sneaker designs incorporate high-performing textiles that cater to the trend of technical functionality and performance. - **Bold Branding:** Bold branding details on the fabric paneling reflect the trend of incorporating expressive and eye-catching branding elements in sneaker design. ### Who This Affects Most - **Fashion Apparel:** The collaboration between adidas and White Mountaineering presents opportunities for fashion apparel brands to explore utilitarian design elements in their products. - **Sportswear:** The technical textiles and shock impact technology of the LXCON sneakers open up possibilities for innovation in the sportswear industry. - **Footwear:** The bold branding and unique lacing system of the LXCON sneakers offer opportunities for disruptive innovation in the footwear industry. ## Related on Trend Hunter - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Snow Boot-Inspired Technical Sneakers](https://www.trendhunter.com/trends/xt6-sneaker-2.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Sleek Luxe Tech Sneakers](https://www.trendhunter.com/trends/carbon-runner-1.md) - [Militaristic Tonal Luxe Sneakers](https://www.trendhunter.com/trends/bw-army-lux.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamically Bright Technical Footwear](https://www.trendhunter.com/trends/xtwhisper.md) - [Urban Trail Shoe Collaborations](https://www.trendhunter.com/trends/beams-salomon-xtwhisper.md) - [Stealthy Technical Sneaker Models](https://www.trendhunter.com/trends/xt6-sneaker-3.md)