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# Chic Open-Concept Homes
The LUZ Shirokane House in Tokyo, Japan Promotes Communication

By Leslie Chen | Published 2011-08-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/luz-shirokane
References: [notcot.org](http://www.notcot.org/post/42685/) & [designboom](http://www.designboom.com/weblog/cat/9/view/16257/naoya-kawabe-architect-associates-luz-shirokane.html)

A home is where everyone comes together, and the LUZ Shirokane house focuses exactly on that principle.

Naoya Kawabe Architect & Associates in [Tokyo, Japan](https://www.trendhunter.com/trends/house-in-minamiazabu) have designed LUZ Shirokane with the idea that the [common area](https://www.trendhunter.com/trends/nozawa) should take up most of the living space rather than each individual room. This design encourages communication within everyone in the household. The clean lines of LUZ Shirokane make it an ideal place to live for those who prefer contemporary styles.

Take a look at the images to see what a modern-day abode with traditional principles looks like.

Photo Credits: [notcot.org](http://www.notcot.org/post/42685/), [designboom](http://www.designboom.com/weblog/cat/9/view/16257/naoya-kawabe-architect-associates-luz-shirokane.html)

**Implications** - Modern-day consumers look for contemporary styles in all their products. Designs featuring a clean-cut aesthetic attract those who want to stay on the cutting edge of trends. In order to increase their appeal on the market, companies could develop more items like this.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 27% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What Makes This Trend Stand Out

- **Open-concept Homes:** Architecture firms and building companies can explore the concept of designing open-concept homes that encourage communication within the household.
- **Contemporary Styles:** Consumer product companies can create items with a clean-cut aesthetic to appeal to those who want to stay on the cutting edge of trends.
- **Traditional Principles:** Companies can incorporate traditional principles into modern designs to attract consumers who value both modern and traditional aesthetics.

### Sectors Adopting This

- **Architecture:** Architecture firms can explore designing open-concept homes that prioritize common areas and encourage communication.
- **Construction:** Building companies can construct open-concept homes that feature clean lines and promote communication within households.
- **Furniture Design:** Furniture companies can create pieces that fit seamlessly into open-concept homes and feature contemporary styles with traditional principles.

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