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# Vegetable-Based Beauty Products
The Osmia Organics Luz Facial Brightening Serum is Natural

By Jordy E | Published 2014-11-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/luz-facial-brightening-serum
References: [thedetoxmarket](http://www.thedetoxmarket.com/products/osmia-organics-luz-facial-brightening-serum) & [osmiaorganics](http://osmiaorganics.com/products/luz-facial-brightening-serum)

The Osmia [Organics Luz Facial Brightening Serum](http://osmiaorganics.com/products/luz-facial-brightening-serum) bottles natural ingredients. The green beauty product is made of broccoli seed, prickly pear oils, algae and mushroom extracts, allowing the skincare treatment to deliver luminous appearances in a subtle, pure manner.

Although the Luz Facial Brightening Serum is best suited to normal skin types, botanical features such as wheatgrass and gotu kola target irritations while delivering an enriched, luminous tone.

The Osmia Organics team recommends a slow, stable application process.
At the beginning, only a few drops should be used 3-4 times per week. This dosage can eventually be increased depending on the results and the adjustment of the skin to the [argan and camelia oil-packed moisturizer](https://www.trendhunter.com/trends/brightening-face-oil).

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 23% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Natural Beauty Products:** Disruptive innovation opportunities lie in creating new, plant-based skincare products that deliver effective results without harmful chemicals.
- **Botanical Ingredients:** Opportunities exist for developing skincare products that utilize unique botanical ingredients to target specific skin concerns and enhance overall complexion.
- **Slow, Stable Application Process:** Innovations can focus on creating skincare routines that encourage a slower, more mindful approach to product application, allowing for better absorption and results over time.

### Industries Being Reshaped

- **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of vegetable-based beauty products to cater to conscious consumers seeking natural and sustainable options.
- **Natural and Organic Products:** The natural and organic products industry can explore the use of botanical ingredients in various skincare products to meet the demand for clean and eco-friendly alternatives.
- **Wellness and Self-care:** The wellness and self-care industry can incorporate the concept of slow, stable application processes in skincare routines, aligning with the growing trend of mindfulness and holistic approaches to beauty.

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