# Artisan Water Branding New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence By Laura McQuarrie | Published 2014-07-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-water References: [thedieline](http://www.thedieline.com/blog/2014/7/18/new-zealand-artesian-water) & [marxdesign.co.nz](http://www.marxdesign.co.nz/NZ-Beverages-Limited) As water is something that vital to human life, it's pretty bizarre to think that [luxury water products](https://www.trendhunter.com/trends/boutique-wine-water) exist, but New Zealand Artesian Water was designed to catch the eyes of Chinese and New Zealand consumers. The branding for the artisan water was created by Marx Design, featuring a design that pulls off a balance of both purity and decadence. The bottles source inspiration from glaciers and large bodies of water, as well as the [decorative stamps](https://www.trendhunter.com/trends/hunter-luxury) that came from 19th century New Zealand. However, the bottles have got to be a little more costly than a postage stamp, as well as your average bottle of water. Either way, the bottles are a memorable way to brand New Zealand as the place to go for [pure, premium water](https://www.trendhunter.com/trends/eternal-water) that's a cut above the rest. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Water Products:** Disruptive innovation opportunity: Create and market high-end water products targeted at affluent consumers who value exclusivity and quality. - **Artisan Water Branding:** Disruptive innovation opportunity: Develop unique and visually appealing branding strategies for premium water brands to create a sense of luxury and desirability. - **Regional Water Sourcing:** Disruptive innovation opportunity: Promote the sourcing of water from specific regions known for their purity and unique taste to cater to consumers seeking premium and authentic experiences. ### Where This Applies - **Bottled Water:** Disruptive innovation opportunity: Introduce new packaging designs, materials, and branding approaches to differentiate from traditional bottled water offerings. - **Luxury Goods:** Disruptive innovation opportunity: Explore the creation of high-end, luxury products within the water industry to tap into the growing market of affluent consumers seeking unique and premium offerings. - **Sustainable Packaging:** Disruptive innovation opportunity: Develop environmentally-friendly packaging solutions for premium water products that align with consumer demands for sustainability and premium experiences. ## Related on Trend Hunter - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [High-End British Bottled Waters](https://www.trendhunter.com/trends/dartmoor-spring.md) - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Artisanal Pour Bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md)