# Volunteer-Rewarding Packages The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade By Alyson Wyers | Published 2014-10-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-upgrade References: [springwise](http://www.springwise.com/hotel-guests-luxury-upgrade-volunteering-local-nonprofits/) & [corporate.ritzcarlton](http://corporate.ritzcarlton.com/en/Press/Properties/WashingtonDC/Releases/do_good_feel_good.htm) In an effort to reward those who volunteered and gave back to the community, the [Ritz-Carlton](https://www.trendhunter.com/trends/ritzcarlton-leadership-center) offered a luxury upgrade to do-gooders. The Washington hotel honored guests who were involved with community projects during their visit with a number of free perks. The 'Do Good, Feel Good' package specifically treated customers who volunteered with DC Central Kitchen. Guests could take an exclusive behind-the-scenes tour of the non-profit organization and were then asked to volunteer afterwards. The luxury upgrade also consisted of complimentary free passes to the hotel's sports complex, breakfast for two and valet parking. In addition to access to the Ritz-Carlton's luxury services, they could participate in [award-winning charity work](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup) when the offer was still available. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Volunteer-rewarding Packages:** Offering luxury upgrades and perks to volunteers as a way to recognize and reward their contributions. - **Community Engagement Tourism:** Developing travel experiences that include interactions with local communities and opportunities for guests to give back. - **Cause Marketing Partnerships:** Creating collaborations between luxury brands and non-profit organizations to create mutually beneficial marketing campaigns that promote social good. ### Where This Applies - **Luxury Hospitality:** Luxury hotels and resorts can embrace volunteer rewarding packages as a way to attract socially conscious travelers and enhance their brand image. - **Non-profit Organizations:** Non-profits can explore partnerships with luxury hotels to engage volunteers, create unique experiences, and raise awareness for their cause. - **Travel and Tourism:** The travel industry can leverage the concept of community engagement tourism to offer travelers meaningful and immersive experiences that go beyond traditional sightseeing. ## Related on Trend Hunter - [Kindness-Promoting Culinary Experiences](https://www.trendhunter.com/trends/world-kindness-days.md) - [Luxury Hospitality-Focused Educational Resources](https://www.trendhunter.com/trends/ritzcarlton-leadership-center.md) - [Destination-Driven Travel Pieces](https://www.trendhunter.com/trends/the-ritz-carlton-x-kilometre-paris.md) - [Personalized Pet Amenities](https://www.trendhunter.com/trends/fairmont-hotels-resorts1.md) - [Festive Hotel Activations](https://www.trendhunter.com/trends/annual-holiday-programming.md) - [Opulent Traveler Rewards](https://www.trendhunter.com/trends/bank-of-america-1.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Film Festival-Centric Hospitality Programs](https://www.trendhunter.com/trends/the-ritzcarlton-toronto1.md) - [Luxury Brand Spa Takeovers](https://www.trendhunter.com/trends/beverly-hills-hotel.md)