# Upscale Laid-Back Footwear The Luxury UGG Collection is High-End and Super Chic By Souzan Michael | Published 2011-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-ugg-collection References: [secondcitystyle](http://www.secondcitystyle.com/2011/08/11/grab-a-little-bit-of-italys-rugged-luxury-with-ugg-collection-this-fall/) & [cocoperez](http://cocoperez.com/2011-08-12-ugg-australia-ugg-collection-luxury-uggs-revealed) This fall, UGG Australia is looking to change consumers' minds about its world-famous boots by introducing the Luxury UGG Collection. Rather than the typical casual boots that exploded in popularity a few years ago, the collection is full of [high-end, trendy shoes](https://www.trendhunter.com/trends/timberland-waterproof-luxe-boot) and bags. The Luxury UGG Collection will be available in specialty stores and UGG flagship stores starting September 1, but be prepared to empty your wallet if you want to get your hands on some of these items. Prices for shoes range from $495 USD to $1,195 USD, and [handbags](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag) go from $650 USD to $1,950 USD. The collection is inspired by the "rustic luxury of Italy," and while there are still plenty of [cozy, fur-lined boots](https://www.trendhunter.com/trends/shearlinglined-tumbled-leather) that you would expect from UGG Australia, the Luxury UGG Collection is quite a chic departure from the company's usual releases. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Luxury Footwear:** There is an opportunity for luxury brands to disrupt the footwear industry by offering high-end, trendy shoes. - **High-end Bags:** The demand for upscale bags presents an opportunity for brands to innovate and create stylish, high-quality handbags. - **Rustic Luxury Fashion:** A trend of combining rustic aesthetics with luxury fashion can be capitalized on by brands looking to offer unique, high-end products. ### Who This Affects Most - **Luxury Fashion:** The luxury fashion industry can capitalize on the trend of upscale laid-back footwear by introducing high-end, trendy collections. - **Footwear:** Footwear companies can explore the market for high-end, chic footwear to meet the demand for stylish and luxurious shoes. - **Handbags:** The handbag industry has an opportunity to tap into the demand for high-end, fashionable bags by creating innovative and stylish designs. ## Related on Trend Hunter - [Collaborative Fall Season Footwear](https://www.trendhunter.com/trends/ugg-x-sacai.md) - [Sleek Cozy Footwear Rebrandings](https://www.trendhunter.com/trends/ugg-rebranding.md) - [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md) - [Comfy Utilitarian Winter Footwear](https://www.trendhunter.com/trends/stampd-x-ugg-collection.md) - [Over-The-Knee Plush Boots](https://www.trendhunter.com/trends/new-heights-platform-xtra.md) - [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Luxury Collaborative Fuzzy Boots](https://www.trendhunter.com/trends/fur-crocs.md) - [Collaborative Textural Fashion Series](https://www.trendhunter.com/trends/krinkle-collection.md)