# Luxury Tourist-Inspired Sweaters Balenciaga's Latest Release is a Tourist-Worthy Sweatshirt By Madison Mackay | Published 2018-01-26 | Updated 2018-01-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-tourist-inspired-sweaters References: [hypebae](https://hypebae.com/2018/1/balenciaga-hot-pink-new-york-city-hoodie) & [selfridges](http://www.selfridges.com/US/en/cat/balenciaga-new-york-city-cotton-jersey-hoody_167-2001606-501656TYK14/?previewAttribute=Rose) Demna Gvasalia, a designer for [Balenciaga](https://www.trendhunter.com/trends/skiwear-collection), created a new line of luxury tourist-inspired sweaters. This new sweatshirt features a sparkling collage of New York classics, including the Statue of Liberty and the Empire State Building, the most tourist-heavy spots in the city. Made to be as tacky as possible, the sweater is based after classic clothing items found in airports or other travel stores. Boasting a bright, hot pink color fabric, the design is oversized and cozy to make travel as comfortable as possible. This [souvenir-inspired sweatshirt](https://www.trendhunter.com/trends/seafarer-cotton-sweaters) retails for almost $900, making it a little more luxurious than a classic travel memento. Balenciaga's new line of travel-inspired sweaters are available now and might just bold be enough to be considered fashion-forward. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Travel-inspired Fashion:** Designers can create luxury pieces featuring travel motifs or elements to target tourism enthusiasts as a new fashion market. - **Airport Chic:** A new line of fashionable yet comfortable airport clothing could disrupt the traditional travel retail market, allowing consumers to express themselves and stand out during their travel experience. - **Tacky Luxury:** Creating high-end clothing deliberately designed to look tacky or unorthodox could be a disruptive innovation trend that challenges traditional fashion norms and attracts new customer segments. ### Who This Affects Most - **Fashion:** Fashion companies can explore new market opportunities by designing pieces inspired by travel and tourism or creating new innovative clothing lines that could revolutionize travel retail markets. - **Travel Retail:** Travel retailers can redesign their inventory to appeal to fashion-conscious travelers who demand high-end, travel-inspired garments for a unique travel experience. - **Luxury Retail:** Luxury retailers can create new lines of exclusive and quirky clothing pieces to maintain customer loyalty and expand their market segment. ## Related on Trend Hunter - [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Technical Luxury Outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Purposefully Distressed Luxe Tights](https://www.trendhunter.com/trends/destroyed-tights.md) - [Chic Slim-Fit City Sneakers](https://www.trendhunter.com/trends/balenciaga-city-sneaker.md)