# Vegan Luxury Toothpastes Selahatin's High on the Beach Features Grapefruit, Cinnamon & Peppermint By Laura McQuarrie | Published 2024-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-toothpaste References: [ft](https://www.ft.com/content/f0a653e0-200f-48c2-bb8e-9866bca137f4) & [selahatin](https://www.selahatin.com/shop/high-on-the-beach)  With notes of grapefruit oil, cassia vera cinnamon and peppermint, Selahatin's High On The Beach is a luxury toothpaste that could be mistaken for a designer fragrance. This aromatic, flavorful toothpaste channels the "taste of freedom and escape," as well as psychedelia and the long nights and short days of summer with its unconventional ingredients. A far cry from conventional mint toothpaste, this luxurious one offers a richer experience with every brush. Unlike some high-end toothpaste products, Selahatin's formulas incorporate fluoride and are approved by the Swedish Dental Association. Selahatin prides itself on a four-dimensional whitening process gentle enough for daily use with deep-cleansing, exfoliating, enamel-bleaching, polishing and light-reflecting ingredients. Additionally, the anti-inflammatory toothpastes with antioxidants are vegan, cruelty-free and housed in infinitely recyclable aluminum tubes. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 46% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Oral Care:** Flavor-infused oral care products like the grapefruit and cinnamon blend in Selahatin's toothpaste are reshaping consumer expectations. - **Vegan Luxury:** The rise of vegan luxury items, exemplified by Selahatin's cruelty-free toothpaste, is catering to the environmentally conscious and ethical consumer. - **Functional Beauty:** Combining beauty and functionality, products such as Selahatin's toothpaste with its whitening, anti-inflammatory, and antioxidative properties are gaining traction. ### Sectors Adopting This - **Oral Hygiene:** Innovations in oral hygiene, such as Selahatin's multi-functional toothpaste, are driving shifts in product formulations and consumer preferences. - **Luxury Goods:** The intersection of luxury and everyday items, highlighted by Selahatin's designer-inspired toothpaste, is blurring the lines between basic necessities and high-end products. - **Vegan Cosmetics:** Sustainable, vegan cosmetics and personal care products, like Selahatin's toothpaste, are meeting the growing demand for ethical and environmentally-friendly options. ## Related on Trend Hunter - [Luxury Oral Health Sprays](https://www.trendhunter.com/trends/selahatin-escapist.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Salty-Sweet Toothpastes](https://www.trendhunter.com/trends/salted-caramel-pretzel-toothpaste.md) - [Tropically Flavored Toothpastes](https://www.trendhunter.com/trends/pine-lime-toothpaste.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Caramel-Flavored Toothpastes](https://www.trendhunter.com/trends/salted-caramel-toothpaste.md) - [Fruit-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-toothpaste.md)