# Family-Friendly Luxury SUVs The Maserati Levante Luxury SUV will Reveal at the Geneva Motor Show By Michael Hemsworth | Published 2016-02-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-suv References: [geeky-gadgets](http://www.geeky-gadgets.com/maserati-levante-suv-unveiled-22-02-2016/) & [media.maserati](http://www.media.maserati.com/en_GB/ww/release/4941) Maserati is a brand synonymous with sports cars, but the Maserati Levante is a luxury SUV that takes the brand in a very unexpected direction. Set to be unveiled to the public at the Geneva Motor show in March, the Maserati Levante is meant to complete the brand's lineup of [luxury cars](https://www.trendhunter.com/trends/premium-automotive-brand). Packed with all the style and class the brand effortlessly creates with its other vehicles, the Maserati Levante is designed as a [sport SUV](https://www.trendhunter.com/trends/2026-kia-sportage) that's suitable for families. The luxury SUV market took a tumble in recent years as consumers shifted towards more modest vehicles, but a desire for a more substantial vehicle gave birth to the compact crossover SUV. As new demand is created for the SUV, the Maserati Levante is a luxurious offering for consumers looking for a more everyday option than a sports car. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Suvs:** The Maserati Levante offers a luxurious and family-friendly option in the growing SUV market. - **Compact Crossover Suvs:** The rise in demand for compact crossover SUVs presents an opportunity for innovative, versatile and stylish models. - **Shift in Consumer Preferences:** The shift towards more modest vehicles presents an opportunity for luxury car brands to offer more everyday options without compromising on style. ### Where This Applies - **Automotive Industry:** Luxury car brands can capitalize on the growing demand for family-friendly luxury SUVs by offering innovative features and attractive designs. - **SUV Market:** The SUV market is evolving with the rise in demand for compact crossover SUVs, presenting opportunities for brands to introduce disruptive and versatile models. - **Luxury Car Market:** The luxury car market can expand its offerings by catering to the shift in consumer preferences towards more modest and practical vehicles, while still maintaining a touch of luxury and elegance. ## Related on Trend Hunter - [Canadian Italian Car Debuts](https://www.trendhunter.com/trends/new-maserati-grecale.md) - [Italian Luxury EVs](https://www.trendhunter.com/trends/granturismo-ev.md) - [Sleek Racing-Inspired Super Cars](https://www.trendhunter.com/trends/maserati-mc20.md) - [Luxurious Soft-Top Convertibles](https://www.trendhunter.com/trends/granturismo.md) - [Sea Life-Inspired Furniture Collections](https://www.trendhunter.com/trends/giorgetti-maserati-edition.md) - [Luxury SUV Teasers](https://www.trendhunter.com/trends/urus-evo.md) - [Inaugural Fully Electric Cars](https://www.trendhunter.com/trends/fully-electric-car.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Luxury Utility Vehicles](https://www.trendhunter.com/trends/purosangue.md)