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# Luxury Stationery
Gold-Plated Staples

By Howard Wu | Published 2008-10-21 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-stationery-gold-plated-staples
References: [oooms.nl](http://oooms.nl/shop/product_info.php?cPath=22&products_id=32)

The Studio OOOMS company has created this completely impractical set of ultra-luxury, [14 karat gold-plated](https://www.trendhunter.com/trends/emirates-and-pantone) staples. They come in sets of 24, packaged in a [velvet jewelery style case](https://www.trendhunter.com/trends/baked-in-gold).

With a price tag of 140 Euros, these are too expensive to be used as a gag gift, and too useless and small to be a display piece. However, they are unique enough to be memorable.

There is no mention of an accompanying gold plated stapler on the OOOMS website.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 13% | Activity: 57% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Key Themes Behind This Trend

- **Ultra-luxury Staples:** Disruptive innovation opportunity in creating high-end office supplies.
- **Impractical Stationery:** Disruptive innovation opportunity in designing unique and memorable stationery items.
- **Expensive Novelty Gifts:** Disruptive innovation opportunity in developing luxurious and exclusive gift items.

### Where This Applies

- **Office Supplies:** Disruptive innovation opportunity in redefining the market with premium and unique stationery products.
- **Giftware:** Disruptive innovation opportunity in offering high-end and exclusive novelty gift options.
- **Luxury Accessories:** Disruptive innovation opportunity in expanding the market with extravagant and upscale office accessories.

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