# Luxury Sports-Themed Watches Richard Mille debuts the New RM 07-04 Automatic Sport Collection By Mickey Phoon | Published 2023-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-sports-themed-watch References: [richardmille](https://www.richardmille.com/collections/rm-07-04-automatic-sport) Luxury watch brand [Richard Mille](https://www.trendhunter.com/trends/richard-mille-rm-0702) launched a luxury sports-themed watch called the RM 07-04 Automatic Sport, inspired by influential athletes’ experiences. This collection consists of six watches that are designed with the female athlete target demographic in mind. The watch collection is inspired and now worn by six women athletes, including Aurora Straus, Margot Laffite, Nelly Korda, Nafi Thiam, Yuliya Levchenko, and Ester Ledecká. The RM 07-04 Automatic Sport took three years to develop because of the many challenges involved in creating a new, very compact, [skeletonized in-house automatic movement](https://www.trendhunter.com/trends/pegasus-sapphire) system. This watch guarantees high shock resistance, and integrates the exterior perfectly into the movement. The collection features different colorways for each watch in reflection of each woman athlete. Regarding durability, the watch is made of [Grade 5 Titanium](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg), which is highly corrosion-resistant. Details of the watch collection and the stories of the women athletes can be found more on Richard Mille’s website. Image Credit: Richard Mille ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 45% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Sports-themed Watches:** The luxury watches industry could incorporate sports themes in their products to appeal to athletes and sports enthusiasts. - **Female Athlete Targeted Watches:** The watch industry could create more watches that are designed specifically for the female athlete demographic. - **Compact and Shock Resistant Watch Movements:** There is an opportunity in the watch industry to develop more compact and shock-resistant movements for watches. ### Sectors Adopting This - **Luxury Watches:** The luxury watches industry could incorporate sports themes in their products to appeal to athletes and sports enthusiasts. - **Sportswear and Sports Accessories:** The sportswear and sports accessories industries could collaborate with luxury watch brands to create collections targeted at the female athlete demographic. - **Watch Movements and Parts Manufacturing:** The watch movements and parts manufacturing industry could develop more compact and shock-resistant movements for watches to cater to the luxury sports watch market. ## Related on Trend Hunter - [Sophisticated Women's Watches](https://www.trendhunter.com/trends/richard-mille1.md) - [Dazzling Sapphire-Crafted Timepieces](https://www.trendhunter.com/trends/richard-mille-rm-0702.md) - [Premium Sapphire Watch Collections](https://www.trendhunter.com/trends/rm-7501.md) - [Mechanical Motorsports Timepieces](https://www.trendhunter.com/trends/richard-mille-rm-3001-le-mans-classic.md) - [Basketball-Textured Timepieces](https://www.trendhunter.com/trends/tissot-seastar-wilson-wnba-watches.md) - [Sporty Skeletonized Timepieces](https://www.trendhunter.com/trends/tag-heuer-extreme-sport-collection.md) - [Earthy Tennis-Inspired Timepieces](https://www.trendhunter.com/trends/maurice-de-mauriac.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Elegant High-Performance Watches](https://www.trendhunter.com/trends/tissot-prx-powermatic-80.md)