# Luxury Sporting Goods Football Meets Fashion By Tao | Published 2007-07-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-sporting-goods References: [sybarites.org](http://www.sybarites.org/2007/06/21/chanel-carbon-fiber-tennis-racket/) Many luxury fashion houses are including branded sports products such as American footballs, tennis rackets and even skis. I guess it is a way for those companies to cross over into other categories and expand with additional product offerings. How fitting then of Karl Lagerfeld to introduce a sporty look to his collection at [Chanel](https://www.trendhunter.com/trends/launch-on-nykaa). **Implications** - Fashion brands have always been known to cross over with one another, whether it's Yohji Yamamoto and [Adidas](https://www.trendhunter.com/trends/skylrk-x-adidas) or Stussy and Fred Perry. It's not too surprising to see this being branched out to sports considering how [athletic apparel has always been profitable](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf). Loyal fans are more than willing to spend money on jerseys, so when a well-known brand comes into play, it becomes a win-win situation for both the fashion company and the team it's designing for. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Branded Sports Equipment:** Luxury fashion houses are incorporating branded sports products, creating opportunities for product diversification and expanding customer base. - **Fashion-sport Crossover:** Fashion brands are expanding their reach by combining fashion and sports, creating new revenue streams and engaging with loyal sports fans. - **Athletic Apparel Profitability:** The profitability of athletic apparel is attracting luxury fashion brands to enter the sports market, leading to potential disruptive innovation opportunities. ### Where This Applies - **Luxury Fashion:** Luxury fashion houses are expanding their product offerings with branded sports equipment, presenting opportunities for product diversification and brand extension. - **Sports Apparel:** Luxury fashion brands are entering the sports apparel market, creating potential disruptive innovation opportunities in the athletic apparel industry. - **Sports Equipment:** The incorporation of luxury branding in sports equipment creates a potential for innovative disruption in the sports equipment industry. ## Related on Trend Hunter - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Luxe Designer Soccer Partnerships](https://www.trendhunter.com/trends/partner-of-real-madrid.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Unique Leather Accessory Designs](https://www.trendhunter.com/trends/monogram-sports-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md)