# Soccer-Tracking Luxury Smartwatches Hublot's Wear Os Watch Will Give You Updates on Soccer Games By Kalin Ned | Published 2018-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-smartwatch-design References: [digitaltrends](https://www.digitaltrends.com/wearables/hublot-world-cup-connected-watch/) & [hublot](https://www.hublot.com/en/news/big-bang-referee-2018-fifa-world-cup-russia) [Hublot](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon-novak-djokovic-goat-edition) launches a stylish luxury smartwatch silhouette that is geared toward soccer enthusiasts and keeping them informed. The timepiece will likely elevate the anxiety, that die-hard fans experience, when they are at the workplace and there is a game on. The product will give the wearer frequent World Cup updates. The luxury smartwatch was conceived, as [FIFA](https://www.trendhunter.com/trends/connected-soccer-ball) asked Hublot to create a piece specifically for referees. The silhouette is made out of titanium and it mimics the company's original 'Big Bang.' Albeit the name of the watch is quite wordy -- The 'Big Bang Referee 2018 FIFA World Cup Russia,' its functionality and user interface is quite straightforward. Among various bits of game information, the luxury smartwatch will keep consumers in the loop by vibrating and displaying the word 'GOAL,' when a team scores. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Sports-tracking Smartwatches:** Developing luxury smartwatches specifically for sports fans, which provide live updates and stats during games. - **Luxury Wearable Tech:** Merging luxury products with wearable technology to create premium products for the luxury market. - **Smartwatches for Referees:** Creating smartwatches tailored for referees with a user interface that is easy to use during games. ### Sectors Adopting This - **Sports Retail:** Integrating luxury smartwatches with sports apparel to create product bundles that cater to sports enthusiasts. - **Wearable Technology:** Developing luxury wearable technology products that are innovative and integrate with mobile apps. - **Broadcasting and Streaming Services:** Partnering with luxury smartwatch manufacturers to bring live sports updates to wearable tech devices. ## Related on Trend Hunter - [Demure Athlete-Approved Watches](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon-novak-djokovic-goat-edition.md) - [Tournament Timekeeping Partnerships](https://www.trendhunter.com/trends/uefa-womens-euro-2025.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md) - [Wearable Performance Trackers](https://www.trendhunter.com/trends/cityplay.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Gaming Wearable Devices](https://www.trendhunter.com/trends/tetris-watch.md)