# Luxury Scented Lingerie Effleure Combines Aroma with Lingerie to Create an Elevated Experience By Grace Mahas | Published 2020-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-scented-lingerie References: [effleure.co](https://effleure.co/) Effleure, the [luxurious lingerie brand](https://www.trendhunter.com/trends/syrn) launched by Canadian fashion-buyer-turned-entrepreneur Virginia Marcolin, combines aroma with lingerie to create an elevated, sensual experience. Aromas, like essential oils, are associated with triggering both therapeutic and emotional memories, acting as a [powerful aphrodisiac](https://www.trendhunter.com/trends/lovers-kit) and making the lingerie a invigorating element to add to your intimate encouters. Effleure offers a variety of high-quality lingerie infused with scented oils like avender, Black Coconut, Dark Chocolate and French Vanilla, allowing consumers to chose the scent that best expresses their "scent-uality." Currently, the sets are available in three different styles— The Bikini ($27), The G-String ($30 for 2), and The Culotte ($34). The Effleure lingerie is ideal for adventurious consumers looking to add a unique element to their intimate life. Fans can purchase the pieces online, from the Effleure website. Image Credit: Effleure ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 94% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Scented Intimate Wear:** Innovative brands can explore the integration of therapeutic or emotionally stimulating scents into intimate wear for a unique, elevated experience. - **Aromatic Accessories:** With scent being a powerful trigger for memories and emotions, brands can develop accessories or complementary products that enhance or complement the scents of their existing products, to further engage customers. - **Customized Fragrance Products:** Brands can leverage the personalization trend by offering customized fragrances that allow customers to create their own signature scent and add a unique element to their intimate encounters. ### Sectors Adopting This - **Lingerie:** Lingerie brands can explore the use of essential oils to create scented products that provide a unique experience for their customers and set them apart from competitors. - **Fragrance:** Fragrance companies can expand their product lines to include scented intimate wear or accessories for a new target audience, and enhance their existing fragrances with complementary products. - **Personalized Products:** Personalized fragrance companies can create customized fragrance products for customers looking for a unique and elevated experience during intimate encounters. ## Related on Trend Hunter - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Parisian Romance-Inspired Candle Lines](https://www.trendhunter.com/trends/luxury-home-fragrance.md) - [Sleek Pastry-Inspired Perfumes](https://www.trendhunter.com/trends/liis-fragrances.md) - [Scented Saree Collections](https://www.trendhunter.com/trends/mysore-saree-udyog.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md)