# Luxury Retailer Charity Pop-Ups Profits from Harrods' Fashion Re-told Will Be Donated to the NSPCC By Ell Smith | Published 2019-02-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-retailer References: [wwd](https://wwd.com/fashion-news/fashion-scoops/harrods-to-unveil-luxury-charity-pop-up-store-1202648336/) & [nspcc.org.uk](https://www.nspcc.org.uk/) Luxury retailer [Harrods](https://www.trendhunter.com/trends/burberry-and-harrods) got into the holiday spirit by enabling consumers to purchase high-end clothes while supporting the [NSPCC](https://www.trendhunter.com/trends/lindt-sprngli), a long-time charity partner of Harrods at 'Fashion Re-told.' This event, which is branded as “the world’s most [glamorous pop-up shop](https://www.trendhunter.com/trends/holiday-2025-popup),” enables consumers, employees and brands to donate luxury clothing items to Harrods, resulting in names like Mulberry, Paul Smith and Rachel Riley being available for a fraction of its normal value. All of the proceeds from this event are donated in support of the NSPCC, a charity that's committed to ending child abuse in the U.K. Fashion Re-told makes high-end clothes more accessible to the general public, and uses the valuable pieces to incentivise people to support the cause. Image Credit: Harrods, WWD ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Charity Pop-ups:** Retailers can increase social engagement by adopting charity pop-ups branding concept. - **Luxury Donation Programs:** Luxury brand can take advantage of charity donations to build goodwill with customers. - **High-end Inventory Liquidation:** The idea of charity pop-ups enables luxury retailers to liquidate their high-end inventory with dignity. ### Industries Being Reshaped - **Charity:** Charity sector can adopt the charity pop-up concept to elicit more social engagement and profitability. - **Luxury Fashion:** Luxury fashion brands can leverage charity donations and pop-up shops to increase their exposure and support social causes. - **Retail:** Retail brands can create customer loyalty by adopting charity pop-ups event to support social causes. ## Related on Trend Hunter - [Seasonal Charitable Chocolatier Campaigns](https://www.trendhunter.com/trends/lindt-sprngli.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Cashmere-Centric Pop-Ups](https://www.trendhunter.com/trends/loro-piana-x-harrods.md) - [Charitable Clothing Relaunches](https://www.trendhunter.com/trends/virgin-atlantic-sweater.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Charity-Supporting Chocolate Campaigns](https://www.trendhunter.com/trends/lindt-and-nspcc.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md)