# Alcoholic Tea-Infused Chocolates These Noveltea Luxury Pralines were Created with Leysieffer By Michael Hemsworth | Published 2021-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-pralines References: [foodbev](https://www.foodbev.com/news/noveltea-launches-alcoholic-tea-infused-pralines/) & [uk.novelteadrinks](https://uk.novelteadrinks.com)  These [Noveltea](https://www.trendhunter.com/trends/noveltea-la-fusin) luxury pralines were created by the brand in collaboration with Germany-based chocolate manufacturer Leysieffer as a product that's arriving just in time for the holidays. The [handcrafted pralines](https://www.trendhunter.com/trends/christmas-truffle-collection) are achieved with a mix of creamy ganache along with the Celebrate winter-spiced tea that has been blended with Scotch Whisky before being covered in dark chocolate. The product comes as the brands' first venture into the market of [alcoholic confectionary](https://www.trendhunter.com/trends/baileys-chocolate-all-you-need-is-love). Co-Founder of Noveltea Vincent Efferoth commented on the new Noveltea luxury pralines saying, "Noveltea was created to celebrate the daily little wins. It perfectly pairs with delicious treats, desserts and cakes. In this sense, Noveltea flavoured chocolate seemed to be the next step to take our customers on an extraordinary culinary journey to different cultures and flavours. We are thrilled to be able to collaborate with premium chocolate maker Leysieffer to do this – the chocolates are delicious and we are delighted with the result.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Tea-infused Chocolates:** The combination of tea and chocolate in a single product presents an opportunity for disruption in the luxury confectionary industry. - **Alcoholic Confectionary:** The introduction of alcohol to traditional confectionary products presents an opportunity for disruption in the gourmet sweets market. - **Collaborative Products:** Collaborations between brands in the food and beverage industry can result in unique and innovative products that disrupt the traditional market offerings. ### Where This Applies - **Luxury Confectionary:** The combination of high-end ingredients like tea, whisky, and chocolate in Noveltea's luxury pralines presents an opportunity for disruption in the luxury confectionary industry. - **Gourmet Sweets:** The addition of alcohol to traditional confectionary products, like Noveltea's luxury pralines, presents an opportunity for disruption in the gourmet sweets market. - **Food and Beverage:** Collaborations between brands in the food and beverage industry, like Noveltea and Leysieffer, can result in unique and innovative products that disrupt the traditional market offerings. ## Related on Trend Hunter - [Liquor-Infused Chocolate Flavors](https://www.trendhunter.com/trends/liquorinfused-chocolate.md) - [Tea-Infused Treats](https://www.trendhunter.com/trends/tea-infused.md) - [Tea-Branded Chocolate Bars](https://www.trendhunter.com/trends/hojicha-chocolate.md) - [Creamy Cocktail-Inspired Chocolates](https://www.trendhunter.com/trends/baileys-choctails.md) - [Decadent Dessert Teas](https://www.trendhunter.com/trends/almost-tea-dessert-tea.md) - [Liqueur-Infused Ice Cream Treats](https://www.trendhunter.com/trends/ice-cream-pralines.md) - [Tea-Infused Rum Spirits](https://www.trendhunter.com/trends/noveltea-la-fusin.md) - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Alcohol-Infused Tea Products](https://www.trendhunter.com/trends/wine-whiskey-black-tea-set.md)