# Lifeguard Tower Hotels This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel By Jana Pijak | Published 2017-04-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-popup-hotel References: [travelandleisure](http://www.travelandleisure.com/hotels-resorts/beach-hotels/tel-aviv-lifeguard-tower-hotel-suite) This luxury pop-up hotel room in Tel Aviv was built inside a refurbished lifeguard tower that was transformed for 10 lucky guests, who actually got a chance to stay inside it. Launched by the Brown Hotel Group, this unexpected beachside resort was part of the hospitality brand's #TakeMe2TelAviv campaign. The immersive campaign was linked to an accompanying contest, featuring 1000 participants who competed for a chance to stay inside the luxury pop-up hotel. Located on the coast of a pristine beach. the pod hotel featured a facade painted with vibrant street art and an interior accented with warm wood finishes, modern furniture and all the amenities one would need to have a vacation to remember. This [unique brand activation](https://www.trendhunter.com/trends/omani-desert-popup) targeted Millennial consumers and aimed to increase Tel Aviv tourism. The pop-up hotel was not only a premium space for design fans but was also a luxe take on casual and space-conscious [beachside accommodations](https://www.trendhunter.com/trends/suuel-hotel). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Luxury Pop-up Hotels:** The trend of transforming unique structures into luxury pop-up hotels presents opportunities for innovative hospitality experiences. - **Immersion Campaigns:** The use of immersive campaigns, such as the #TakeMe2TelAviv campaign, can create unique and memorable brand activations. - **Targeting Millennial Consumers:** Catering specifically to millennial consumers through unique design and experiences can be a disruptive innovation opportunity in the hospitality industry. ### Industries Being Reshaped - **Hospitality:** Refurbishing unconventional structures into luxury pop-up hotels can offer a new and exciting experience for travelers. - **Tourism:** Innovative brand activations, like the Tel Aviv pop-up hotel, can help increase tourist interest and boost local tourism. - **Design:** Creating premium and space-conscious accommodations, such as the lifeguard tower hotel, caters to the design-savvy consumer base and disrupts traditional hospitality offerings. ## Related on Trend Hunter - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Rooftop Pool Pop-Ups](https://www.trendhunter.com/trends/htel-swexan-x-missoni.md) - [Floating Eco-Tourist Hotels](https://www.trendhunter.com/trends/turtle-bay.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Reimagined Stylish Beachside Hotels](https://www.trendhunter.com/trends/beachside-hotel-1.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Elevated Urban Luxe Hotels](https://www.trendhunter.com/trends/pulso-hotel.md) - [Captivating Stilt-House Hotels](https://www.trendhunter.com/trends/mast-1.md)