# Extravagant Automotive Phones The Bentley Vertu Signature Touch Luxury Phone Costs $11,000 By Laura McQuarrie | Published 2014-07-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-phone References: [luxurylaunches](http://luxurylaunches.com/gadgets/vertu-for-bentley-luxury-smartphones.php) & [nydailynews](http://www.nydailynews.com/autos/bentley-launch-smartphone-vertu-article-1.1857308) British brands [Bentley](https://www.trendhunter.com/trends/bentley) and [Vertu](https://www.trendhunter.com/trends/metavertu) have joined forces for a partnership that will span five years, in which a series of five luxury phones will be released—the first Vertu for Bentley phone is the Vertu Signature Touch, which brings together elegance and the fine quality that Bentley embodies. Priced at $11,000, the phone is a costly one, but it will offer exclusive content for Bentley owners. Beyond just producing nice cars, this line of luxury phones will help Bentley become more of a lifestyle brand, especially since it brings back the essence of luxury, which is exclusivity. The special edition Bentley-themed Vertu Signature Touch is set for a release this October, followed by four more luxury phones that will likely be just as extravagant. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 89% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Phones:** Disruptive innovation opportunity: Explore the market for high-end, luxury smartphones that cater to affluent consumers. - **Brand Partnerships:** Disruptive innovation opportunity: Form collaborations and partnerships with well-known luxury brands to create exclusive and high-end products. - **Lifestyle Branding:** Disruptive innovation opportunity: Expand the brand identity beyond the primary product into a full-fledged lifestyle brand with luxury accessories and complementary offerings. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Integrate technology and connectivity features into vehicles to create a seamless luxury experience. - **Technology:** Disruptive innovation opportunity: Develop advanced features and materials for luxury smartphones to meet the demands of high-end consumers. - **Luxury Goods:** Disruptive innovation opportunity: Create luxury accessories and complementary products that cater to affluent consumers who seek exclusivity and top-notch quality. ## Related on Trend Hunter - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Luxury Web3 Phones](https://www.trendhunter.com/trends/metavertu.md) - [Collaborative Automotive Luxury Phones](https://www.trendhunter.com/trends/magic7-rsr.md) - [Opulent Custom-Finish SUVs](https://www.trendhunter.com/trends/bentley.md) - [Gilded Folding Smartphones](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon.md) - [Revived Classic Vintage Cars](https://www.trendhunter.com/trends/car-zero.md) - [Luxurious Jewelry-Like Headphones](https://www.trendhunter.com/trends/beyerdynamic-xelento.md) - [Luxurious Wooden Surfboards](https://www.trendhunter.com/trends/luxurious-wooden-surfboard.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md)