# Pet-Inspired Branding Identities Owned & Adored Offers Consumers Luxury Pet Accessories By Kalin Ned | Published 2018-12-28 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-pet-accessories References: [behance.net](https://www.behance.net/gallery/70467197/Owned-and-Adored) & [anagrama](http://www.anagrama.com) Luxury pet accessories and collars for feline and canine companions are some products that Owned & Adored offers its consumer base. The label puts great emphasis on sustainable production through eco-friendly and non-toxic materials, all the while not sacrificing comfort and style. The label taps Anagrama Studio to produce a detail-oriented visual identity that will communicate Owned & Adored's brand ethos to its consumers. The design studio undertook an adorable approach with delicate fonts and a soft color palette. The "friendly and cute impression" that the graphic language motivates is surely going to draw attention to the business' luxury pet accessories. In addition, a percentage of Owned & Adored's profits go toward animal adoption charities. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 79% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Sustainable Production:** Disruptive innovation opportunity: Develop eco-friendly and non-toxic materials for pet accessories, meeting the demand for sustainable pet products. - **Delicate Fonts:** Disruptive innovation opportunity: Design unique and captivating fonts for branding identities, capturing consumers' attention and creating a memorable visual identity. - **Animal Adoption Charities:** Disruptive innovation opportunity: Create partnerships with animal adoption charities, combining profitability with social impact to attract socially-conscious consumers. ### Who This Affects Most - **Pet Accessories:** Disruptive innovation opportunity: Develop luxury pet accessories that prioritize sustainability, comfort, and style to cater to affluent pet owners who value eco-friendly and high-quality products. - **Design Studios:** Disruptive innovation opportunity: Offer specialized branding and visual identity services to pet accessory companies, leveraging delicate fonts and soft color palettes to create unique brand experiences. - **Animal Adoption Organizations:** Disruptive innovation opportunity: Partner with luxury pet accessory brands to receive a percentage of profits, encouraging more consumers to support animal adoption causes and raise awareness. ## Related on Trend Hunter - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Colorful Pet Accessory Brands](https://www.trendhunter.com/trends/approved-by-fritz.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Colorful Textile Pet Accessories](https://www.trendhunter.com/trends/probapaws.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Customizable Pet-Inspired Accessories](https://www.trendhunter.com/trends/ruff-gems.md) - [British Lifestyle Pet Products](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company.md)