# Biodegradable Beds Essentia Eco Luxury Mattresses By jason wright | Published 2008-05-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-natural-mattress1 References: [essentiadirect](http://www.essentiadirect.com) & [essentiadirect](http://www.essentiadirect.com/catalog/index.php?cPath=25) These luxury eco mattresses make Tempur seem like a Barbie doll bed. So what is about Essentia that is making the competition quake in their boots? They created a luxurious, eco-friendly, natural memory foam. Before Essentia, every memory foam was synthetic therefore would trap heat in and stunk to high heaven. Essentia developed a foam using latex, essential oils, plant extracts and water so it's odorless, healthy to sleep on and biodegradable. Their mattresses don't contain any adhesive either. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Mattresses:** The trend of eco-friendly mattresses is disrupting the traditional mattress industry and creating an opportunity for mattress companies to develop new sustainable products. - **Natural Memory Foam:** The trend of using natural materials for memory foam mattresses is disrupting the synthetic memory foam industry and creating an opportunity for companies to develop healthier and more sustainable mattresses. - **Biodegradable Bedding:** The trend of biodegradable bedding is disrupting the traditional bedding industry and creating an opportunity for companies to develop products that are both eco-friendly and healthy to sleep on. ### Sectors Adopting This - **Mattress Industry:** The mattress industry has an opportunity to disrupt the traditional market by creating and marketing eco-friendly and healthy mattresses. - **Memory Foam Industry:** The memory foam industry has an opportunity to disrupt the market by developing natural and sustainable memory foam products that are odorless and healthy to sleep on. - **Bedding Industry:** The bedding industry has an opportunity to disrupt the traditional market by developing and marketing biodegradable and eco-friendly bedding products. ## Related on Trend Hunter - [Affordable Organic Mattresses](https://www.trendhunter.com/trends/organic-mattress.md) - [Plush Organic Mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Premium Pillow Designs](https://www.trendhunter.com/trends/premium-pillow.md) - [Made-to-Order Eco Luxury Mattresses](https://www.trendhunter.com/trends/bensons-artisan-mattress-collection.md) - [Green Tea-Infused Mattresses](https://www.trendhunter.com/trends/green-tea-luxe-memory-foam-mattress.md) - [Health-Conscious All-Foam Mattresses](https://www.trendhunter.com/trends/amerisleep-as5.md) - [Renewable Mattress Programs](https://www.trendhunter.com/trends/renewable-mattress.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md)