# Squeezable Mascara Applicators Cosmopak's Luxury Mascara Packaging is Enhanced with SqueezeControl By Laura McQuarrie | Published 2019-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-mascara-packaging References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Cosmopak_adopts_U_Control_Packagings_SqueezeControl_technology_for_mascara_products/159944) & [cosmopak](http://www.cosmopak.com/) Across the beauty industry, most mascara tubes are designed to perform in the same way and include the same kinds of components—but Cosmopak is revolutionizing [luxury mascara packaging](https://www.trendhunter.com/trends/luxury-mascara) by adopting U Control Packaging’s SqueezeControl technology. With this innovative new kind of [mascara applicator](https://www.trendhunter.com/trends/lashscape-by-tilt), consumers are able to determine just how much product they'd like to be distributed on the wand. The mascara tube boasts a "flex-wiper sleeve" at its center that can be used to reduce [product waste](https://www.trendhunter.com/trends/refillable-packaging-innovation), keep airborne bacteria out of the formula and prevent the product from drying out. As well as giving consumers more control over the application process, the luxury mascara tube will be especially beneficial for keeping foreign particles out of the tube, especially for those who are prone to wiping or scraping the brush. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 34% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Squeezecontrol Technology in Cosmetic Packaging:** Cosmopak's use of SqueezeControl technology in luxury mascara packaging showcases the potential of innovative, customizable packaging solutions. - **Flex-wiper Sleeve in Mascara Applicators:** The flex-wiper sleeve in Cosmopak's mascara applicator not only enhances beauty application control but it also provides environmental benefits such as reducing waste and preserving the product. - **Customizable Makeup Application Tools:** Cosmopak's luxury mascara tube demonstrates the power of customizable makeup application tools, a trend that is likely to expand within the beauty industry. ### Industries Being Reshaped - **Beauty Packaging:** Cosmopak's innovative use of SqueezeControl in mascara packaging sets the bar for the creation of unique and functional beauty packaging designs. - **Cosmetics Manufacturing:** The integration of customizable mascara applicators presents a valuable opportunity for cosmetics manufacturers to differentiate their products with innovative and engaging features. - **Environmental Sustainability:** The flex-wiper sleeve component of Cosmopak's mascara applicator could serve as an inspiration for sustainable development initiatives in the makeup industry, as it reduces product waste and prevents formula drying out. ## Related on Trend Hunter - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Precision Beauty Droppers](https://www.trendhunter.com/trends/neodropper.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Rolling Applicator Droppers](https://www.trendhunter.com/trends/freedom-dropper.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Grip-Friendly Mascaras](https://www.trendhunter.com/trends/lashscape-by-tilt.md)