# Swapped Luxury Logos A 'Round Peg' Writer Illustrates Luxury Logos as Everyday Brands By Megan Facciuolo | Published 2014-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-logos References: [designtaxi](http://designtaxi.com/news/365113/Famous-Brands-Swap-The-Iconic-Colors-Typography-Of-Their-Logos/) & [roundpeg.biz](http://www.roundpeg.biz/2014/04/logo-design-style-swap/) Luxury logos like [Chanel's](https://www.trendhunter.com/trends/factory-5) and Hermes' may seem like simple designs, but the logos were intricately made so that they would coincide perfectly with their company's luxury image. Jenna Giles, a writer for [Round Peg](https://www.trendhunter.com/trends/round-labs-birch-moisturizing-sunscreen-spf-50), recently experimented with logos to prove the kind of impact they actually have on the consumer. Giles swapped the colors and typography of well-known logos with famous fashion labels. For example, she deliberately switched the aesthetics of two companies that couldn't be any more opposite: Hermes and [Dunkin' Donuts](https://www.trendhunter.com/trends/iced-coffee-glove). The two logos are cringe-worthy to look at; Hermes no longer looks like a luxury label and the Dunkin' Donuts logo just looks down-right awkward. Visual identity clearly plays a huge part in branding and I doubt you will see Chanel switching over to a logo that resembles Fisher Price's after seeing these examples. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Logos:** There is an opportunity for brands to experiment with simplified logos to challenge traditional luxury branding. - **Visual Identity in Branding:** The impact of visual identity on consumer perception can lead to innovative approaches in logo design. - **Logo Contrasts:** Exploring logo contrasts can highlight the importance of maintaining a cohesive brand image. ### Sectors Adopting This - **Fashion:** The fashion industry can explore innovative logo design techniques to enhance brand perception. - **Consumer Goods:** Consumer goods companies can rethink their logos to mirror different brand values and target new markets. - **Marketing and Advertising:** Marketing and advertising industries can leverage the impact of visual identity by offering logo redesign and creative services. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Luxury Handbag Dupes](https://www.trendhunter.com/trends/wirkin.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Reimagined Automotive Brands](https://www.trendhunter.com/trends/automotive-brand.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md)