# Illuminating Colorpartments The Luxury Loft Light Show is an Artistic Marketing Ploy By Meghan Young | Published 2009-11-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-loft-light-show References: [psfk](http://www.psfk.com/2009/11/video-realtors-transform-luxury-lofts-into-light-show.html) What better way to promote your building than with a Luxury Loft Light Show?! Half [art installation](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble), half marketing ploy, this is definitely one of the more [creative and clever stunts](https://www.trendhunter.com/trends/highprofile-marketing-event) I’ve ever seen pulled off. What passerby would be able to resist the hypnotic display? Located in the Lower East Side of New York, the Luxury Loft Light Show took place this past weekend. If you weren’t able to catch it, fret not, for you can watch the video below! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 31% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Luxury Loft Light Show Trend:** Develop light shows as a unique form of advertising, marketing or promotion for high-end real estate properties. - **Artistic Marketing Ploy Trend:** Integrate art installations into marketing campaigns to create a distinct and memorable experience. - **Hypnotic Display Trend:** Create stunning visual displays that can captivate audiences and generate interest. ### Industries Being Reshaped - **Real Estate Industry:** Incorporate unique, immersive events, such as light shows, into luxury property marketing campaigns to differentiate their properties from competitors. - **Art Industry:** Collaborate with marketers and real estate developers to create unique art installations for promotional events. - **Events Industry:** Provide new and creative options for clients, including immersive visual displays, for experiential marketing campaigns and event entertainment. ## Related on Trend Hunter - [Creation-Centric Light Exhibitions](https://www.trendhunter.com/trends/head-hi-show.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Stunningly Intricate Light Installations](https://www.trendhunter.com/trends/shapes-of-light.md) - [NYC Apartment Renovations](https://www.trendhunter.com/trends/brooklyn-loft.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Theatrical Lighting Exhibitions](https://www.trendhunter.com/trends/red-room.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md)