# Extreme Luxury Literature $75,000 Book has Blood-Infused Pages from Cricket Star By Meghan Young | Published 2010-07-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-literature References: [psfk](http://www.psfk.com/2010/07/the-rise-of-ultra-high-end-books.html) & [online.wsj](http://online.wsj.com/article/SB10001424052748704518904575365221963293944.html) Seems like some publishers have decided to take a different route in regards to thwarting [e-books](https://www.trendhunter.com/trends/amazon-kindle-scribe-colorsoft), downloaded novels and the like: luxury literature. The latest piece of luxury literature making headlines involves publisher [Kraken Opus](https://www.trendhunter.com/trends/Goal-based-crypto-platforms) and Indian cricket star Sachin Tendulkar. By infusing the pages of the book with drops of Tendulkar’s own blood, they have created 10 limited-edition copies to be sold at $75,000 each. That price tag alone can deem these novels as luxurious items, but it is the author’s blood which makes them truly unique. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **Luxury Literature:** There is an opportunity for publishers to create limited edition luxurious books infused with unique and high value elements, priced at a premium. - **Personalized Literature:** There is potential to personalize books by infusing them with the author's unique identifiers, such as blood, DNA or handwriting, to make them exclusive. - **Experiential Literature:** There is a possibility to create a unique and exclusive reading experience by infusing books with sensory elements, such as scent, texture or sound, to make them more immersive. ### Who This Affects Most - **Publishing:** Publishers can leverage luxurious and unique reading experiences to differentiate themselves from e-books and traditional books, and to cater to niche luxury markets. - **Luxury Goods:** Luxury brands can partner with publishers to co-create exclusive and high-end books infused with their brand elements, and to expand into the luxury book market. - **Art:** Artists can collaborate with publishers to infuse books with unique elements, blurring the line between art and literature, and creating new forms of artistic expression and value. ## Related on Trend Hunter - [Luxury Exclusive Publications](https://www.trendhunter.com/trends/taschen-and-louis-vuitton.md) - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Garlic-Infused Books](https://www.trendhunter.com/trends/cravenproof-edition.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Opulent Dragon-Themed Pens](https://www.trendhunter.com/trends/montblanc-3.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Bestseller Book Subscriptions](https://www.trendhunter.com/trends/literati.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md)