# Customizable Luxury Lipsticks Guerlain's Re-Released Rouge G Collection Boasts 31 Shades By Jana Pijak | Published 2018-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-lipstick References: [buro247.me](http://www.buro247.me/beauty/news/guerlain-launches-new-customisable-rouge-g-lipstic.html) & [guerlain](https://www.guerlain.com/ca/en-ca/makeup) Beauty brand [Guerlain's](https://www.trendhunter.com/trends/emilio-pucci) newest [luxury lipstick offering](https://www.trendhunter.com/trends/lip-color-collection) is a re-release of its iconic 'Rouge G' collection. First launched in 2009, the collection is revamped for today's audience and is available in 31 covetable shades with a smooth and lasting finish. Each shade fits one of four categories -- consisting of "three 'It' shades, eight collector shades, 17 everyday shades and three daring shades" -- and boasts colorful, [customizable and chic packaging](https://www.trendhunter.com/trends/rouge-dior-lipstick). Described by many as jewelry-inspired, Guerlain's luxury lipsticks are infused with natural and nourishing ingredients. They range from mango butter, hyaluronic acid and jojoba oil while the cosmetics' packaging is fitted with portable mirrors with custom engraving options as an added bonus. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customizable Luxury Lipsticks:** Opportunity for beauty brands to offer customizable luxury lipstick lines with nourishing ingredients and chic packaging. - **Jewelry-inspired Cosmetics Packaging:** Disruptive innovation opportunity for packaging companies to create luxurious and portable makeup packaging with custom engraving options. - **Revamped Iconic Collections:** Revamping iconic collections could be an opportunity for brands to introduce them to new target markets, as Guerlain did with the Rouge G collection. ### Industries Being Reshaped - **Beauty:** Beauty industry can capitalize on consumer demand for luxurious, nourishing, and customizable lipstick lines. - **Packaging:** Packaging industry can explore creating luxurious and portable makeup packaging with custom engraving options, akin to Guerlain Rouge G collection. - **Cosmetics:** Cosmetics industry can venture into revamping iconic collections to attract new target markets. ## Related on Trend Hunter - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Lip Balm Range Expansions](https://www.trendhunter.com/trends/kisskiss-bee-glow-pearly-lip-balm.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Luxurious Nude Lipsticks](https://www.trendhunter.com/trends/rouge-dior.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md)