# Luxury Lingerie Sets M&S Launches An Exclusive Luxury Lingerie Collection With Coco de Mer By Ellen Smith | Written with AI assistance | Published 2026-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-lingerie-sets References: [instagram](https://www.instagram.com/reel/DegX1ZiDv6X/)  M&S is expanding its intimates offer with M&S x Coco de Mer, an exclusive [luxury collaboration](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) that brings shapes not previously sold at the retailer into its assortment. Built with satin, [lace](https://www.trendhunter.com/trends/parade-that-lace) and Coco de Mer detailing, the line spans four ranges, with some pieces extending to an H cup. It is available online and at the London Pantheon and Handforth stores. The Siren plunge bra and Belle quarter-cup balcony bra move the line toward [occasion dressing](https://www.trendhunter.com/trends/atelier-victorias-secret) rather than daily basics. Thongs and suspenders let wearers build coordinated looks without mixing brands or fit blocks. Online sales plus two stores keep the collaboration inside M&S's own retail touchpoints, turning the drop into a test of demand for luxury-led intimates. H-cup coverage widens that test beyond a narrow fit range, giving the capsule a stronger commercial case. Image Credit: M&S ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 92% | Activity: 17% | Freshness: 100% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Accessible Luxury Intimates:** Premium lingerie collaborations within mainstream retail create openings for affordable prestige positioning that blends aspirational design with broader consumer reach. - **Inclusive Occasion Lingerie:** Extended cup sizing in seductive, event-focused silhouettes signals white space for luxury intimates that serve diverse bodies beyond basic everyday styles. - **Curated Capsule Drops:** Limited assortments sold through owned channels offer retailers a controlled way to validate premium demand while preserving exclusivity and brand distinction. ### Where This Applies - **Lingerie:** Luxury-led fit innovation and coordinated sets expand category potential by merging fashion, sensuality and size inclusivity in a single purchase journey. - **Fashion Retail:** Mainstream retailers can use designer partnerships to elevate private-label perception and test higher-margin categories without fully repositioning the core brand. - **E-commerce:** Online-first availability for exclusive intimates supports data-rich demand testing, enabling more precise assortment planning for niche premium products. ## Related on Trend Hunter - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Lace Corset Lingerie Designs](https://www.trendhunter.com/trends/honey-birdette.md) - [Retail Beauty Partnerships](https://www.trendhunter.com/trends/beauty-shops.md) - [Modernized Private Label Lingerie](https://www.trendhunter.com/trends/ms-body.md) - [Aphrodisiac-Inspired Aperitivos](https://www.trendhunter.com/trends/botivo-x-coco-de-mer.md) - [Silver-Inspired Intimate Collections](https://www.trendhunter.com/trends/silver-belle.md) - [Brazilian Influencer-Informed Fashion Capsules](https://www.trendhunter.com/trends/livia-nunes-marques.md) - [Influencer-Promoted Festive Lingerie Capsules](https://www.trendhunter.com/trends/lexi-wood.md)