# Luxury Label Wines Bulgari to Release Vintage By Trend Spotter | Published 2006-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-label-wines-bulgary-releases-vintage References: [luxist](http://www.luxist.com/2006/10/19/bulgari-to-produce-wine/) & [ansa.it](http://ansa.it/main/notizie/awnplus/english/news/2006-10-18_1187172.html) Italian fashion label Bulgari is expanding beyond [watches and handbags](https://www.trendhunter.com/trends/standout-novelties) into fine wine. The luxury powerhouse will be investing up to 15 million euros to create an ultra high end wine. ANSA Italian news reports, "In order to create a new '[Super Tuscan' wine](https://www.trendhunter.com/trends/benanti-winery), Paolo Bulgari has bought the 20-hectare Podere Nuovo vineyard, near the spa town of San Casciano dei Bagni. He has also called in Italy's most famous winemaker Riccardo Cotarella to help produce a wine to rival such Tuscan greats as Sassicaia and Brunello di Montalcino." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Luxury Wine Labels:** Opportunity to create innovative and high-end wine labels that cater to the luxury market. - **Fashion Industry Diversification:** Opportunity for luxury fashion brands to diversify their offerings into other industries like wine to expand their product portfolio. - **The Rise of Super Tuscan Wines:** Opportunity for winemakers to create new 'Super Tuscan' wines that rival popular Tuscan wine varieties like Sassicaia and Brunello di Montalcino. ### Who This Affects Most - **Luxury Fashion:** Opportunity for luxury fashion brands to enter the wine industry and tap into the growing market of high-end wine consumers. - **Wine and Spirits:** Opportunity for wine and spirits companies to explore collaborations with luxury fashion brands to create exclusive and premium wine products. - **Hospitality and Tourism:** Opportunity for luxury resorts and hotels to offer exclusive experiences related to luxury fashion labels that include wine tastings and wine pairing events. ## Related on Trend Hunter - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Ultra-Opulent Jewelry Boutiques](https://www.trendhunter.com/trends/luxury-jewelry-brand-bulgari.md) - [Streetstyle Luxury Wines](https://www.trendhunter.com/trends/grange-by-nigo.md) - [Designer-Backed Regional Wines](https://www.trendhunter.com/trends/penfolds-1.md) - [Opulent Italian Rosés](https://www.trendhunter.com/trends/cupiolo.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Italian-Inspired Summer Wines](https://www.trendhunter.com/trends/bella-sirena.md) - [Opulent Culturally-Inspired Hotels](https://www.trendhunter.com/trends/bulgari-hotel-tokyo.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md)