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# Tattoo Totes
Coach's Purse Collection for Summer 2009 Features Ink Designs

By Christina Butty | Published 2009-05-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-ink-bags-coachs-tattoo-purse-collection-for-summer-2009
References: [trendhunter](http://www.trendhunter.com) & [coach](http://www.coach.com/online/handbags/-handbags_collections_tattoo_1-10551-10051-5000000000000015024-en?t1Id=62&t2Id=5000000000000015024&tier=2&icid=tattoo_scroll)

Jumping on the tattooing bandwagon is [luxury bag maker Coach](https://www.trendhunter.com/trends/coach-1).

For Summer 2009, Coach is offering a range of [tattoo inspired bags](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection) in black, white and pink.

Coach's new line offers a variety of styles, from [clutches to totes](https://www.trendhunter.com/trends/marc-jacobs-tote-bag). Some bags even have pieces of chain attached to the strap.

See gallery to view some of the Coach tattoo bags.

**Implications** - In previous decades, tattoos were seen as taboo and were not to be shown off. Due to the shift in culture in recent years, people have been much more accepting of tattoos and understanding of the art behind them. Designers should include tattoo inspiration into their future designs to entice the modern-day, rebellious consumer.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 82% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Tattoo-inspired Fashion:** Designers should incorporate tattoo inspiration into their future designs to entice modern-day, rebellious consumers.
- **Rebellious Accessories:** Brands can create accessories with rebellious imagery and designs to appeal to consumers who are more accepting of tattoos.
- **Chain Accessories:** The use of chain accessories in bags can be an innovative trend that designers can utilize.

### Who This Affects Most

- **Fashion Accessories:** Fashion accessory brands can experiment with tattoo-inspired designs and chain accessories in their products.
- **Luxury Goods:** Luxury goods brands can create rebellious products featuring tattoo-inspired designs to tap into this trend.
- **Art and Design:** Art and design industry can offer new services and products for those looking for tattoo-inspired designs.

## Related on Trend Hunter

- [Structured Leather Tote Bags](https://www.trendhunter.com/trends/empire-carryall.md)
- [Reimagined Archival Handbags](https://www.trendhunter.com/trends/coachs-western-tabby.md)
- [Revitalized Handbag Designs](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse.md)
- [Romantic Cherry-Print Accessories](https://www.trendhunter.com/trends/coach-valentines-day.md)
- [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md)
- [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md)
- [Prom-Themed Temporary Tattoos](https://www.trendhunter.com/trends/temporary-tattoo-prom.md)
- [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md)
- [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)
