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# Architect-Designed Skincare Packaging
Kengo Kuma Designs Packaging for Luxury Hotel Products

By Kalin Ned | Published 2019-02-26 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-hotel-products
References: [dezeen](https://www.dezeen.com/2019/02/22/kengo-kuma-packaging-aman-hotel-design/) & [kkaa.co.jp](https://kkaa.co.jp/)

Tokyo-based architect Kengo Kuma is tasked with creating an elegant aesthetic for a range of luxury hotel products. The client — a hospitality establishment that goes by the name of 'Aman,' seeks to elevate its business by offering its guests access to [luxe skincare in premium packaging](https://www.trendhunter.com/trends/future-solution). This is the hotel's first venture into this market.

Kengo Kumo was inspired by nature and intended to communicate an organic feeling with form. As a result, the luxury hotel products boast a [curvaceous body](https://www.trendhunter.com/trends/romantica-jar), as well as a color and texture palette that is reminiscent of wood. Moreover, the quality that the range exudes is one that is tied to tranquility and calmness.

Aman's range consisted of a total of 30 products — from face creams and body oils to milk baths and face masks.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 45% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Key Themes Behind This Trend

- **Architect-designed Skincare Packaging:** Opportunity for architects to collaborate with luxury brands in creating unique, aesthetically pleasing packaging for skincare products.
- **Nature-inspired Luxury Packaging:** Demand for skincare packaging that conveys an organic, tranquil experience, drawing inspiration from nature.
- **Premium Hotel Skincare Product Line:** Hotels expanding their offerings to include high-end skincare products, enhancing the luxury experience for guests.

### Where This Applies

- **Architecture:** Architects can tap into the skincare industry by designing innovative, nature-inspired packaging solutions.
- **Luxury Brands:** Luxury brands can collaborate with architects to create unique, high-end skincare packaging designs that align with their brand image.
- **Hospitality:** Hotels can venture into the skincare market by introducing their own line of premium products, providing an elevated experience for their guests.

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- [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)
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- [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md)
- [Organic Amenity Lines](https://www.trendhunter.com/trends/la-purative-monaco.md)
- [Nature Material-Made Luxe Accessories](https://www.trendhunter.com/trends/kengo-kuma-3.md)
- [Townhouse Transformed Retail Spaces](https://www.trendhunter.com/trends/le-labo-kyoto.md)