# Japanese-Inspired Modern Accommodations The Nobu Hotel Shoreditch is a New Luxury Hotel in London By Madison Mackay | Published 2018-01-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-hotel-in-london References: [design-milk](https://design-milk.com/east-meets-west-meets-modern-nobu-hotel-shoreditch/) & [ronarad](http://www.ronarad.co.uk/architecture/) The [Nobu Hospitality Group](https://www.trendhunter.com/trends/oasislike-urban-hotel) has launched a new Luxury hotel in London, England, the [Nobu Hotel Shoreditch](https://www.trendhunter.com/trends/japanese-and-spanish-design). The company was originally founded by world-class chef Nobuyaki Matsuhisa, award-winning actor Robert De Niro and producer Meir Teper. This new hotel features an East Asian design with beautiful interiors, minimalist details and [Japanese-inspired amenities and cuisine](https://www.trendhunter.com/trends/secret-sandwich-shop). Designed in collaboration with Ron Arad Associates and Ben Adams Architects, the outside of this hotel is made of concrete, glass, limber, steel and bronze, giving the building a contrasting look to it's surroundings. Serving award-winning food and drinks, this modern hotel that opened at the beginning of this year is already bringing in travelers from all around the world. At $198 per night, this new luxury hotel in London offers incredible architecture, food, dining and a close proximity to all other amenities. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 80% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **East Asian-inspired Luxury:** There is an opportunity for luxury hotels to incorporate East Asian design and amenities in their accommodations to offer a unique and immersive experience for travelers. - **Collaborative Design Partnerships:** The use of collaborative design partnerships, such as Ron Arad Associates and Ben Adams Architects, can result in the creation of visually stunning and unique hotel designs. - **Celebrity-founded Hospitality:** The success of the Nobu Hotel Shoreditch demonstrates the potential demand for hospitality ventures that are founded or endorsed by well-known celebrities or industry leaders. ### Who This Affects Most - **Luxury Hospitality:** Luxury hotels can adapt their designs and offerings to incorporate unique cultural experiences that appeal to travelers seeking a high-end and immersive experience. - **Architecture and Design:** Collaboration between designers and architects can result in the creation of visually stunning and unique hotel designs that stand out in the industry. - **Celebrity-founded Hospitality:** There is potential for well-known celebrities or industry leaders to enter the hospitality industry and establish successful ventures through innovative design, offerings, and collaborations. ## Related on Trend Hunter - [Tranquil Architectural Hotel Redesigns](https://www.trendhunter.com/trends/nobu-hotel-palo-alto.md) - [Shoreditch Members Hotels](https://www.trendhunter.com/trends/aethos.md) - [Oasis-Like Urban Hotels](https://www.trendhunter.com/trends/oasislike-urban-hotel.md) - [Hybrid Culturally Inspired Hotels](https://www.trendhunter.com/trends/japanese-and-spanish-design.md) - [Opulent Culturally-Inspired Hotels](https://www.trendhunter.com/trends/bulgari-hotel-tokyo.md) - [Luxe Heritage-Inspired London Hotels](https://www.trendhunter.com/trends/covent-garden-hotel.md) - [Hotel Brand Launches](https://www.trendhunter.com/trends/heritage-and-vertex.md) - [Village-Luke Charming Hotels](https://www.trendhunter.com/trends/botree-hotel.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md)