# Ethical Hot Cocoa Mixes The Divine Chocolate Luxury Hot Chocolate Collection Has Three Options By Michael Hemsworth | Published 2026-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-hot-chocolate-collection References: [talkingretail](https://www.talkingretail.com/products-news/hot-beverages/divine-launches-luxury-hot-chocolate-collection-20-01-2026/) & [divinechocolate](https://divinechocolate.com/?srsltid=AfmBOoq0BGPrizlxTOqx3R-KQlpS0BBkaJ50SZhj0dd1amlU5G-A0BXt)  The [Divine](https://www.trendhunter.com/trends/divine-chocolate-bars) Chocolate Luxury Hot Chocolate [Collection](https://www.trendhunter.com/trends/the-king-kylie-collection) has been added to the brand's product portfolio as a series of ethical hot cocoa options for consumers to pick up this winter. The products are each crafted with Fair Trade cocoa and will thus support Ghanaian cocoa farmers and their communities to balance rich flavor with ethical ingredients. The product range includes the Luxury Hot Chocolate, Salted Caramel and Hazelnut Praline, which each come with 12 servings, are vegan-friendly and [B-Corp](https://www.trendhunter.com/trends/valentines-day-gift-baskets)-certified. Group Marketing Director Lydia Stubbins spoke on the Divine Chocolate Luxury Hot Chocolate Collection saying, "We know customers are increasingly seeking responsibly made, indulgent hot drinks that don’t compromise on taste. Our refreshed Luxury Hot Chocolate Collection brings this to life, with rich new flavours that take our premium hot chocolate offering to the next level." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 43% | Activity: 52% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fair Trade Ingredients:** Increasing demand for products featuring Fair Trade ingredients highlights consumer preference for ethical sourcing, creating opportunities for brands to foster transparency and support global communities. - **Vegan-friendly Products:** The rise of vegan-friendly products in traditional comfort food categories offers opportunities for innovation in satisfying diverse dietary preferences without compromising on taste. - **Luxury Ethical Goods:** Consumers are gravitating towards luxury goods that also emphasize ethical production, opening pathways for brands to elevate premium offerings through conscious practices. ### Where This Applies - **Ethical Food Production:** The ethical food production industry finds growth opportunities in aligning product development with fair trade practices, benefiting farming communities and appealing to conscientious consumers. - **Plant-based Food and Beverage:** The plant-based food and beverage industry can harness innovation by expanding into indulgent, dairy-free products that meet the evolving tastes of health-conscious and ethical consumers. - **Sustainable Luxury Goods:** The sustainable luxury goods industry is poised to transform by integrating opulent yet responsibly sourced materials and processes, catering to the rising demand for luxury with a conscience. ## Related on Trend Hunter - [Cocoa-Free Chocolate Alternatives](https://www.trendhunter.com/trends/win-win-cocoa-free-chocolate.md) - [Artisan Drinking Chocolate Mixes](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Artisanal Romanticism Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-valentines-day-collection.md) - [Ethical Easter Chocolate Products](https://www.trendhunter.com/trends/coxco-cacao.md) - [Frozen Hot Cocoa Mixes](https://www.trendhunter.com/trends/frozen-hot-cocoa-mix.md) - [Hot Chocolate Cubes](https://www.trendhunter.com/trends/hot-chocolate-cubes.md) - [Luxury Everyday Chocolate Treats](https://www.trendhunter.com/trends/godiva-masterpiece-collection.md)