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# Luxury Goods Still on the Rise
LVMH Announces Another Record Quarter

By Trend Spotter | Published 2006-07-31 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-goods-still-on-the-rise-lvmh-announces-another-record-quarter
References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/07/lvmh_quashes_fe_1.html) & [msnbc.msn](http://msnbc.msn.com/id/14019904/)

[LVMH](https://www.trendhunter.com/trends/global-luxury-partner), the maker of [Louis Vuitton](https://www.trendhunter.com/trends/la-beaut-louis-vuitton) handbags and [Hennessy](https://www.trendhunter.com/trends/moet-hennessys-paris-concept) cognac, assuaged fears of a slowdown in conspicuous consumption on Tuesday when it announced another six months of double-digit sales growth.

The French group, the world's biggest manufacturer of luxury goods, said that sales rose 13 per cent to â‚¬7bn in the first half of the year following "market share gains across all brands". (THE FINANCIAL TIMES, UK)

**Implications** - Consumers are seeking an element of prestige in the products they purchase. No longer attracted to practical items that simply provide a function and nothing else, customers are looking for a one-of-a-kind experience. Companies could inject an element of luxury into all of their designs in order to attract more shoppers.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 76% | Activity: 40% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What Makes This Trend Stand Out

- **Prestige-seeking Consumers:** Consumers are seeking an element of prestige in the products they purchase.
- **Unique Experiences:** Customers are looking for a one-of-a-kind experience.
- **Injecting Luxury Into Designs:** Companies could inject an element of luxury into all of their designs.

### Sectors Adopting This

- **Luxury Goods:** The luxury goods industry can take advantage of consumers seeking prestige in their purchases.
- **Marketing and Branding:** The marketing and branding industry can help companies create unique experiences to attract customers.
- **Product Design:** The product design industry can assist companies in injecting luxury elements into their designs.

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