# Luxury Friendship Bracelets Scosha NYC By Bianca | Published 2008-05-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-friendship-bracelets-scosha-nyc References: [scoshanyc](http://www.scoshanyc.com/collections/caravan) Remember those friendship bracelets your made as a kid? The ones you made by knotting colourful string or pulling beads through your hemp creations? It's time to relive your youth, but this time, with a lot more class and opulence. These luxury friendship bracelets combine [metals, leather and linens](https://www.trendhunter.com/trends/plik-1) with real gold and [precious stones](https://www.trendhunter.com/trends/organicinspired-jewelry). They're designed by **Scosha**, an Australian designer who now resides in NYC. She calls herself a "Story Jeweler" as she values the memory or story associated with each piece. "As a globe traveler, she has a personal style that looks to world-wide cultures for inspiration and techniques," her site says. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Jewelry:** Disruptive Innovation Opportunity: explore ways to leverage technology, or new materials, to make luxury jewelry pieces more accessible to a wider audience. - **Customization:** Disruptive Innovation Opportunity: find ways to personalize jewelry pieces using machine learning or other technologies to offer customers unique products or a better shopping experience. - **Eco-friendly Fashion:** Disruptive Innovation Opportunity: discover ways to position their brand as eco-friendly by using sustainable materials or upcycling techniques, to appeal to environmentally-conscious consumers. ### Where This Applies - **Luxury Goods:** Disruptive Innovation Opportunity: innovate on materials, design, or digital marketing strategies to make luxury goods appealing and accessible to more consumers, especially younger generations with different values and lifestyles. - **Fashion:** Disruptive Innovation Opportunity: explore new trends and styles that combine traditional with modern, or global with local, to appeal to consumers that are looking for authenticity and uniqueness in their clothing and accessories. - **Retail:** Disruptive Innovation Opportunity: integrate new technologies (such as AR/VR, IoT, or blockchain) to create more engaging, personalized, and seamless shopping experiences for customers, both online and offline. ## Related on Trend Hunter - [Meaningful Jewelry Gifts](https://www.trendhunter.com/trends/bluboho-x-fashionista.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Braided Cord Bracelet Collections](https://www.trendhunter.com/trends/braided-cord-bracelet.md) - [Tech-Enhanced Beaded Bracelets](https://www.trendhunter.com/trends/soulstones.md) - [Glam Bracelet-Making Kits](https://www.trendhunter.com/trends/juicy-couture-bracelet-kit.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Bold Handmade Jewelry Designs](https://www.trendhunter.com/trends/holst-lee.md) - [Crayon-Themed Arm Cuffs](https://www.trendhunter.com/trends/color-full.md)