# Branded Perfume-Matching Quizzes Luxury Fragrance Finder Helps Shoppers Find Their Perfect Scent By Ell Smith | Published 2020-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-fragrance-finder References: [adweek](https://www.adweek.com/brand-marketing/loreal-luxe-pinterest-team-up-on-luxury-fragrance-finder/) & [luxuryfragrances.pinterestceros](https://luxuryfragrances.pinterestceros.com/p/1) The Luxury Fragrance Finder is a collaborative effort from [Pinterest](https://www.trendhunter.com/trends/whats-your-thing-collage-quest) and [L'Oreal](https://www.trendhunter.com/trends/fragrance-refill) that's helping shoppers [find their perfect scent](https://www.trendhunter.com/trends/kaorium). Finding the right perfume can be a daunting task, and now that in-store shopping and sampling is out of the picture, many consumers are left relying on brand's descriptions before buying a new scent. The two brands wanted to change this, and partnered to create a custom landing page dedicated to fragrances. The page features a simple but revealing quiz that pairs shoppers up with their ideal fragrance. The questions range from fashion to lifestyle preferences, eventually narrowing down the individuals' preferences. When a match is finally revealed, shoppers will be directed to L'Oreal's page where they can make a purchase. Image Credit: L'Oréal Luxe/Pinterest ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Fragrance Quizzes:** The rise of personalized fragrance quizzes is disrupting the perfume industry by helping shoppers find their perfect scent in the absence of in-store shopping and sampling. - **Collaborative E-commerce Partnerships:** Collaborative efforts between tech and beauty brands like Pinterest and L'Oreal are revolutionizing the way consumers discover and purchase fragrances online. - **Data-driven Fragrance Recommendations:** Data-driven quizzes are providing businesses with valuable insights into customer preferences, allowing them to tailor their fragrance offerings and marketing strategies. ### Sectors Adopting This - **E-commerce:** The e-commerce industry has the potential to benefit from the rise of personalized fragrance quizzes as it offers an innovative way to engage and convert customers online. - **Beauty and Cosmetics:** The beauty and cosmetics industry can leverage collaborative partnerships to enhance the online fragrance shopping experience and reach a wider consumer base. - **Data Analytics:** The data analytics industry can capitalize on the growing demand for personalized fragrance quizzes by helping companies collect and analyze customer data to optimize their offerings and strategies. ## Related on Trend Hunter - [Home Fragrance Quizzes](https://www.trendhunter.com/trends/puras-fragrance-quiz.md) - [Fragrance Discovery Tools](https://www.trendhunter.com/trends/fragnatique-ai-perfume-advisor.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Fragrance Scavenger Hunts](https://www.trendhunter.com/trends/peachy-scavenger-hunt.md) - [Fragrance Discovery Apps](https://www.trendhunter.com/trends/fragella.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [Personalized Fragrance Readings](https://www.trendhunter.com/trends/fragrance-reading.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md)