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# $1 Million Flooring
Pietra Firma Diamond-Encrusted Tiles

By Cecilia Biemann | Published 2008-10-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-floors-1000000-m2-diamond-encrusted-tiles
References: [bornrich.org](http://www.bornrich.org/entry/glamorize-your-decor-with-1000000m2-diamond-studded-tiles/)

Encrusted with more than 1,000 [diamonds](https://www.trendhunter.com/trends/tequila-diamond), 2,400 pieces of mother of pearl, 400 pieces of abalone shell and 500 pieces of black onyx per square meter, these exclusive, limited-edition LuxTouch range of tiles are selling for the dazzling price of $1,000,000 per square meter. Luxury certainly doesn’t come cheap.

Designed by Pietra Firma, and hand crafted by master craftsmen utilizing traditional methods, these [luxury tiles](https://www.trendhunter.com/trends/pulsar-collection) for the world’s wealthiest people with an appetite for [opulent home decor](https://www.trendhunter.com/trends/decorative-wall-panels) will ensure them the exclusivity of having one of the world’s most expensive floors, walls or ceilings.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 34% | Activity: 59% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Luxury Home Decor:** Disruptive innovation opportunity: Creating high-end, personalized home decor products for ultra-wealthy customers.
- **Diamond-encrusted Products:** Disruptive innovation opportunity: Exploring the integration of diamonds in various luxury products to cater to affluent consumers.
- **Exclusive Limited-edition Collections:** Disruptive innovation opportunity: Developing exclusive, limited-edition collections to create a sense of exclusivity and increase demand.

### Industries Being Reshaped

- **Luxury Interior Design:** Disruptive innovation opportunity: Innovating in the luxury interior design industry by incorporating high-ticket, opulent materials in unique ways.
- **High-end Home Décor:** Disruptive innovation opportunity: Reimagining the high-end home décor industry by offering extravagant, one-of-a-kind products for discerning customers.
- **Luxury Construction Materials:** Disruptive innovation opportunity: Revolutionizing the luxury construction materials sector by introducing innovative and high-value products that cater to the elite clientele.

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