# Bespoke Fitness Equipment PENT. Creates Luxury Fitness Ware That Beautifies Gyms By Riley von Niessen | Published 2016-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-fitness References: [design-milk](http://design-milk.com/pent-luxury-fitness-equipment/) & [pentfitness](http://www.pentfitness.com/) PENT. is a luxury fitness brand that has a goal of providing consumers with [customized equipment](https://www.trendhunter.com/trends/precision-health-platform) that suits their needs in terms of athletics and aesthetics alike. The company prides itself on manufacturing [bespoke products](https://www.trendhunter.com/trends/home-fitness) that have a timeless and modern edge, with each piece crafted using high-end materials and ergonomic designs. The [luxury fitness equipment](https://www.trendhunter.com/trends/home-gym-equipment-1) is made with European walnut, stainless steel, leather and stone -- with PENT. taking months to test out and perfect each. In addition to being visually appealing, the use of these materials gives the products a hygienic exterior that's also comfortable to hold. As PENT. expands its collection, it stays true to its focus on offering its consumers the best in fitness equipment by employing a strong attention to detail and taking the time to address each client's specific needs. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fitness Equipment:** PENT. is capitalizing on the consumer desire for high-end fitness equipment that combines aesthetics and athletics. - **Bespoke Manufacturing:** PENT.'s focus on creating customized fitness equipment using high-end materials presents an opportunity for other companies to explore bespoke manufacturing in the fitness industry. - **Hygienic Exercise Equipment:** PENT.'s use of materials like stainless steel and leather to create a hygienic fitness equipment could potentially disrupt the gym equipment manufacturing industry, paving the way for more hygienic products. ### Where This Applies - **Luxury Goods:** PENT.'s creation of luxury fitness equipment places the company in the luxury goods industry. - **Fitness Equipment Manufacturing:** PENT.'s focus on bespoke manufacturing in fitness equipment presents an innovative opportunity for the fitness equipment manufacturing industry. - **Gym Systems and Maintenance:** PENT.'s manufacturing of hygienic fitness equipment presents an innovative opportunity that could shake up the gym equipment industry and its maintenance procedures. ## Related on Trend Hunter - [Luxury Dumbbells Collections](https://www.trendhunter.com/trends/pent-x-swarovski.md) - [Home Decor-Functional Workout Gear](https://www.trendhunter.com/trends/kenko.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Sleek Luxury Sports Equipment](https://www.trendhunter.com/trends/dior-and-technogym.md) - [Modern Luxury Cardio Lines](https://www.trendhunter.com/trends/matrix-fitness.md) - [Minimalist Home Fitness Equipment](https://www.trendhunter.com/trends/lifted-movement.md) - [Integrated Home Gym Systems](https://www.trendhunter.com/trends/ottogano.md)