# Tropical Luxury Fashion Campaigns This Alexander Mcqueen Campaign is a Venture into the Unknown By Kalin Ned | Published 2018-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-fashion-campaigns References: [alexandermcqueen](http://www.alexandermcqueen.com/experience/us/womens-springsummer-2018-campaign/) From the extensive line-up of luxury fashion campaigns, the Alexander McQueen's Spring / Summer 2018 photoshoot is truly a mysteriously beautiful adventure into unknown terrains and unexplored cultures. Tapping into the elegance and grace of South Sudan model Shanelle Nyasiase, the bold colors and sizable jewelry really make an impression against the peaceful, green-dominant tropical background. The massive vibrant red gowns stand out in the rainforest narrative, while the playful frills remind of the flowy and layered structure of the tree leaves and ferns. Of course, unlike other luxury fashion campaigns, Alexander McQueen enjoys his clothes to stand out, but also blend into whimsical and lush environments. The sophisticated frilled black suit does this well next to the enormous and curious rainforest vegetation. Photo Credits: Jamie Hawkesworth ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bold Colors in Luxury Fashion:** Explore using vibrant and eye-catching colors in luxury fashion campaigns to make a strong impression. - **Blending Fashion and Nature:** Take inspiration from nature and create fashion campaigns that seamlessly integrate with lush environments. - **Cultural Exploration in Fashion:** Venture into unexplored cultures to create fashion campaigns that celebrate diversity and elegance. ### Sectors Adopting This - **Luxury Fashion:** Incorporate bold colors and nature-inspired elements to disrupt traditional luxury fashion campaigns. - **Photography:** Find new ways to capture fashion and nature in unique and visually appealing ways to redefine fashion photography. - **Modeling:** Embrace cultural diversity and elevate fashion campaigns by featuring models from unexplored regions. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)