# Regal Spa Treatments The Firenze Four Seasons Hotel Offers a Luxury Facial Inspired by Cleopatra By Laura McQuarrie | Published 2015-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-facial References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/cleopatras-preferred-facial-treatment-comes-to-four-seasons-florence-spa.php) & [luxtraveladvisor](http://luxtraveladvisor.com/new-lux-perfection-facial-treatment-at-four-seasons-hotel-firenze/) There are a number of luxury facial treatments around the world that people go out of their way to experience, but the [Four Seasons Hotel Firenze](https://www.trendhunter.com/trends/seasonal-wellness-package) is offering a new one that takes cues from the past. The 'Lux Perfection Treatment' takes inspiration from some of the beauty routines rumored to be practiced by Queen Cleopatra herself. This luxury facial treatment takes about 105 minutes to perform in total and includes cleansing, steaming, the application of an algae mud mask and finally, the star product of the [luxury spa treatment](https://www.trendhunter.com/trends/christian-dior-spa), [Black Pearl's](https://www.trendhunter.com/trends/all-black-everything-preworkout) 24-karat Gold Cleopatra Mask. This luxury anti-aging treatment promises to leave skin looking and feeling fresh, for a cost of €550 per person. Considering that there are so many bizarre beauty rituals out there, it's no wonder that many consumers are willing to pay a premium for a soothing luxury experience—especially if it was once good enough for Egyptian royalty. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Spa Treatments Inspired by Historical Figures:** There is a potential opportunity for spas to offer unique and high-end treatments that are inspired by historical and cultural figures to attract consumers seeking one-of-a-kind experiences. - **Incorporating Precious Metals Into Beauty Products:** There is an opportunity for the beauty industry to explore the use of precious metals such as gold in their products to tap into the luxury market. - **Bizarre Beauty Rituals:** There is a trend of consumers willing to pay a premium for unique and sometimes unusual beauty rituals to have an exclusive experience. ### Sectors Adopting This - **Luxury Spa and Wellness:** Luxury spas and wellness centers can target high-end consumers with unique and exclusive treatments that merge history and luxury to tap into the growing demand for personalized and one-of-a-kind experiences. - **Beauty and Skincare:** The beauty and skincare industry can explore incorporating precious metals into their products to tap into the growing luxury market. - **Tourism and Hospitality:** Tourism and hotel industries can partner with luxury spas to offer unique spa experiences for guests seeking exclusive and culturally inspired experiences. ## Related on Trend Hunter - [Cannabis Spa Experiences](https://www.trendhunter.com/trends/full-bloom-facial.md) - [Elevated Hotel Spa Experiences](https://www.trendhunter.com/trends/kat-florence-hotel.md) - [Adaptogenic Facial Treatments](https://www.trendhunter.com/trends/schloss-zermatt-hotel.md) - [Ultra-Luxurious Skincare Serums](https://www.trendhunter.com/trends/the-serum-20.md) - [Luxury Brand Spa Takeovers](https://www.trendhunter.com/trends/beverly-hills-hotel.md) - [Ultra-Luxurious Professional Facial Peels](https://www.trendhunter.com/trends/professional-facial-peel.md) - [Seasonal Branded Spa Services](https://www.trendhunter.com/trends/seasonal-wellness-package.md) - [Luxury Spa Reveals](https://www.trendhunter.com/trends/hotel-esencia.md) - [24K Gold Retinol Complexes](https://www.trendhunter.com/trends/gold-retinol-complex.md)