# Luxe Mink Sleeping Masks Louis Vuitton Introduces a Luxury Eye Mask Made from Soft Materials By Amy Duong | Published 2020-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-eye-mask References: [hypebeast](https://hypebeast.com/2020/7/louis-vuitton-silk-mink-fur-sleep-mask-gi0419-release) & [hk.louisvuitton](https://hk.louisvuitton.com/eng-hk/products/sleep-mask-nvprod1780050v#GI0419) [French lavish fashion house](https://www.trendhunter.com/trends/la-beaut-louis-vuitton) introduces a new [luxury eye mask](https://www.trendhunter.com/trends/satin-sleep-mask) design that is constructed from premium materials including both mink fur blended with satin silk. The front of the eye mask features a brown mink fur that is detailed with the [moniker's iconic LV monogram pattern](https://www.trendhunter.com/trends/louis-vuitton-kennel-trunk) as a branding accent all throughout. This is done in black to contrast tonally against the brown fur foundation. It also continues on the back of the piece, which is an elasticated element that is embellished with a leather patch debossed on it. Extravagant details continue with the carrying case for the eye mask, which is constructed from velvet materials and adorned in more branding accents nodding to LV. Image Credit: Louis Vuitton ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 72% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Eye Masks:** Opportunity for creating high-end eye masks using premium materials for a luxury market. - **Mink Fur Accessories:** Disruptive innovation potential in crafting fur accessories with unique and stylish designs. - **Branded Fashion Accents:** Innovation opportunity in incorporating branding accents into fashion accessories for enhanced brand recognition. ### Sectors Adopting This - **Fashion Accessories:** Potential for growth in the market of high-end fashion accessories, including luxury eye masks. - **Luxury Goods:** Opportunity for disruptive innovation within the luxury goods industry, specifically in the creation of premium mink fur accessories. - **Branding and Marketing:** Innovation potential in incorporating branding accents into various fashion accessories to strengthen brand identity and increase customer loyalty. ## Related on Trend Hunter - [Soothing Sleep Masks](https://www.trendhunter.com/trends/weighted-silk-sleep-stone-mask.md) - [Eyelash-Friendly Sleep Masks](https://www.trendhunter.com/trends/eyelash-protecting-eye-masks.md) - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/dore-rose.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md) - [Featherweight Silk Sleep Masks](https://www.trendhunter.com/trends/featherweight-silk-sleep-mask.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Luxury Womens Ski Collections](https://www.trendhunter.com/trends/womens-lv-ski.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md)