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# Electric Competitor Sedans
The Lucid Motors 'Air' Luxury Electric Vehicle Was at the LA Auto Show

By Michael Hemsworth | Published 2016-12-15 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-electric-vehicle
References: [damngeeky](http://www.damngeeky.com/2016/12/15/46091/lucid-motors-air-powerful-luxurious-tesla-killer-making.html) & [lucidmotors](https://lucidmotors.com/car)

Tesla has captured the attention of consumers and industry professionals for some time when it comes to luxury electric vehicles, but the [Lucid Motors](https://www.trendhunter.com/trends/lucid) 'Air' aims to dethrone the brand with a new design. Unveiled at the LA Auto Show, the Lucid Motors 'Air' is a completely electric vehicle that aims to not only be a competitor for Tesla, but also gas-powered manufacturers including [Mercedes](https://www.trendhunter.com/trends/mercedes-eqs), BMW and even [Toyota](https://www.trendhunter.com/trends/lexus-lfzc).

The Lucid Motors 'Air' is a sleek vehicle that's capable of producing up to 1,000HP and going from 0 to 60mph in just 2.5-seconds. A single charge of the battery pack within the luxury electric vehicle will provide up to 400-miles of driving range to keep drivers going further than ever.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 91% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Luxury Electric Vehicles:** As competition for Tesla grows, luxury electric vehicles like Lucid Motors 'Air' aim to attract wealthy consumers looking for sustainable and innovative car designs.
- **Increased Driving Range:** The development of electric vehicles with driving ranges like the 400-miles in the Lucid Motors 'Air' opens up new possibilities for long distance travel and long-term convenience, creating disruptive innovation opportunities for industries like transportation and tourism.
- **Electric Vehicle Performance:** Electric vehicles with high performance capabilities, like the Lucid Motors 'Air' with 1,000HP and 0 to 60mph in 2.5 seconds, create opportunities for innovation and disruption in industries like sports cars and racing, as well as electric components and technology.

### Who This Affects Most

- **Automotive:** As electric and hybrid vehicles gain popularity and competition grows, companies in the automotive industry should strive to innovative and incorporate sustainable technology in their designs.
- **Energy:** The development of more efficient and powerful batteries for electric vehicles has great disruptive innovation potential for the energy industry, including renewable sources like wind and solar power.
- **Luxury Goods:** As electric vehicles become more popular among luxury consumers, industries that offer high-end products and services like travel, hospitality, and fashion can benefit by incorporating sustainable and innovative designs in their products as well.

## Related on Trend Hunter

- [High-Performance Electric Cars](https://www.trendhunter.com/trends/sapphire.md)
- [Powerful Alternative Electric Sedans](https://www.trendhunter.com/trends/drako.md)
- [Luxury Long-Range Electric Sedans](https://www.trendhunter.com/trends/lexus-lfzc.md)
- [High-Powered Electric Supercars](https://www.trendhunter.com/trends/lexus-bev-sports.md)
- [Luxe Long-Range Electric Sedans](https://www.trendhunter.com/trends/mercedes-eqs.md)
- [Luxe All-Electric Vehicles](https://www.trendhunter.com/trends/id-aero.md)
- [Cutting-Edge Electric SUV Designs](https://www.trendhunter.com/trends/lucid-gravity.md)
- [Electric All-Wheel-Drive SUVs](https://www.trendhunter.com/trends/lexus-rz-450e.md)
- [Lux Long-Range Electric Vehicles](https://www.trendhunter.com/trends/aura-electric-car-concept.md)
