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# Luxury Electric Cars
GM Builds Cadillac Converj

By Jacob Courtade | Published 2009-01-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/luxury-electric-cars-gm-builds-cadillac-converj
References: [trendhunter](http://www.trendhunter.com/)

General Motors’ new model, the Cadillac Converj, is an exciting luxury twist on highly anticipated [Chevrolet](https://www.trendhunter.com/trends/california-corvette) [Volt](https://www.trendhunter.com/trends/volt-alpine). The Converj, just like the Volt (using Voltec technology), is able to travel 40 miles, or 64 km, on a single charge - a distance within most Americans’ daily commutes.

A luxury version of this vehicle - under the Cadillac brand - shows [GM](https://www.trendhunter.com/trends/electrified-corvette)’s priorities about moving to fuel efficient vehicles. Gone are the days where the auto show is about size and power. Details are not yet available, but there’s no doubt that the Cadillac Converj will turn many heads at this year’s North American International Auto Show.

Brand new photos of the Cadillac Converj have been added within 10 minutes of the reveal at the NAIAS. Cadillac’s new electric car is the highlight of the auto show so far.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 81% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Luxury Electric Cars:** The trend of luxury electric cars is disrupting the automotive industry by prioritizing fuel efficiency and sustainability over size and power.
- **Electric Vehicle Range:** The trend of pushing electric vehicle range to be sufficient for daily commutes is disrupting the automotive industry by making electric cars a viable option for more people.
- **Luxury Brand Electric Cars:** The trend of luxury brands creating electric cars is disrupting the automotive industry by offering a combination of high-end style and environmental friendliness.

### Industries Being Reshaped

- **Automotive:** The automotive industry has an opportunity to capitalize on the trend of luxury electric cars and electric vehicle range by investing in and creating more sustainable vehicles.
- **Luxury Goods:** Luxury goods industries have an opportunity to capitalize on the trend of luxury brand electric cars by expanding their offerings to include environmentally friendly options.
- **Electricity Generation:** The electricity generation industry has an opportunity to capitalize on the trend of electric vehicles by investing in and creating more renewable energy sources to power these vehicles.

## Related on Trend Hunter

- [Luxe Electric Family Vehicles](https://www.trendhunter.com/trends/vistiq-suv.md)
- [Luxury Long-Range Electric SUVs](https://www.trendhunter.com/trends/cadillac-escalade-iq.md)
- [Bespoke Electric Convertibles](https://www.trendhunter.com/trends/sollei-concept.md)
- [Electric Off-Road Concepts](https://www.trendhunter.com/trends/elevated-velocity.md)
- [Electric Sports Car Concepts](https://www.trendhunter.com/trends/california-corvette.md)
- [Heritage-Honoring Electric SUVs](https://www.trendhunter.com/trends/cadillac-lyriqv.md)
- [Luxury Vehicle Teasers](https://www.trendhunter.com/trends/cadillac-v.md)
- [Retro-Futuristic Electric Sedans](https://www.trendhunter.com/trends/buick.md)
- [Chinese Electric SUVs](https://www.trendhunter.com/trends/electra-e5.md)
